Mba Global Network
June, 2011
Ms- 64 : International Marketing
SECTION – A
1. (a) What are the reasons for a firm entering into international markets ? Discuss giving
suitable examples.
December, 2011
Ms-64 : International Marketing
SECTION - A
1. (a) Describe the differences between ethnocentric, polycentric, regiocentric, and geocentric orientations. How do these orientations affect international marketing practices ?
(b) Differentiate between various types of Regional Economic Groupings giving suitable examples.
December 2012
Ms-64 : International Marketing
SECTION-A
1. Differentiate between the following:
(a) Ethnocentric and Geocentric Orientations.
June, 2013
Ms-64 : International Marketing
SECTION-A
1. (a) What are the economic and non - economic reasons that a firm considers for entering International Markets ? Explain.
(b) What are the different forms of Regional Economic Groupings for trade cooperation ? Give examples to illustrate your answer.
December, 2009
Ms-63 : Product Management
SECTION – A
1. Distinguish between the following giving suitable examples :
June, 2010
Ms-63 : Product Management
SECTION – A
1. (a) Explain the terms 'convenience products' and 'speciality products' giving suitable examples. Briefly compare a producer's marketing - mix for a convenience product with those for a speciality product.
(b) Explain the BCG Matrix and discuss its strategic implications.
June, 2011
Ms- 63 : Product Management
SECTION – A
1. (a) Briefly explain the concept of Product. Life Cycle (PLC). Do all products go through the classical belt shaped PLC ? Discuss giving suitable examples.
(b) What, in your view, is the PLC stage in respect of the following products in Indian market ? Based on your answer, suggest appropriate promotion and distribution strategies for them:
December, 2011
Ms-63 : Product Management
SECTION - A
1. (a) Explain the term 'product line', giving suitable examples. Discuss the factors that make companies pursue product line extensions.
(b) Taking a fast moving consumer good of your choice, discuss the distribution and promotion strategies that you would suggest for the different stages of its product life cycle.
December 2012
Ms-63 : Product Management
SECTION-A
1. (a) Discuss the various pricing methods available to marketers to price the products giving suitable examples.
(b) What Pricing strategy would you recommend to introduce a range of fruit juices in the market for a firm having twin objectives of creating mass awareness and sales ? Discuss.
June, 2013
Ms-63 : Product Management
SECTION-A
1. Distinguish between the following giving suitable examples :
(a) Convenience and shopping products
December, 2009
Ms-62 : Sales Management
SECTION – A
1(a) Explain the interdependence of sales and distribution management in an FMCG company.
(b) Explain the various steps involved in personal selling process taking the example of diesel generating sets for industrial applications.
June, 2010
Ms-62 : Sales Management
SECTION – A
1(a) Explain the key decision areas in the sales management which are particularly relevant to strategy formulation.
(b) Explain the importance of oral and non - verbal communication in an attempt to convert a suspect into a prospect.
June, 2011
Ms-62 : Sales Management
SECTION – A
1. (a) What are the situations conducive for personal selling ? Explain using suitable examples.
(b) How would the Sales Process differ in the following situation ?
December, 2011
Ms-62 : Sales Management
SECTION – A
1. (a) Discuss the qualities of a good salesperson citing suitable examples. Explain how
would you convert a suspect into a prospect ?
December 2012
Ms-62 : Sales Management
SECTION-A
1. Briefly explain the personal selling process. Discuss the importance of 'Sales Resistance' in the selling process. How do sales persons cope up with the same ? Support your answer by citing example of a consumer durable good.
2. Define negotiation. Explain the steps involved in the negotiation process by taking example of an industrial good. Briefly explain the various negotiation strategies involved.
December, 2009
Ms-58 : Management of R&D and Innovation
1(a) How does one identify a business strategy that is appropriate to your competencies ? How do you ensure that competitive advantage can be obtained through technological innovation ?
(b) Discuss the linkage between R&D, innovation and economic development. What have the experiences of USA and Japan to do with them ?
2(a) What are the essential requirements of design ? Examine the relationship between design, innovation and market.
June, 2010
Ms-58 : Management of R&D and Innovation
1(a) Discuss the various measures for determining the benefits of technological innovation.
(b) What is R & D ? Briefly explain the various facets of R & D.
2.(a) Elaborate your understanding about market oriented product development method. Compare it with the traditional method.
June, 2011
Ms-58 : Management of R&D and Innovation
1. (a) What is the interaction between science, technology and business ? How do these interactions affect industrial growth ? Discuss with suitable examples.
(b) Critically examine the role of market research in product development. Discuss the pros and cons of market research based R&D.
2. (a) Explain the following techniques of enhancing or maintaining the creativity
December, 2011
Ms-58 : Management of R&D and Innovation
1. (a) What are the factors which impinge heavily on the growth and quality of life in India ? What is the Japanese model of technology and technological innovation ?
(b) Elaborate your understanding about major issues related to the nature of technological change.
2. (a) Explain the relationship between design, innovation and market. Why is design important in the market context ?
December, 2012
Ms-58 : Management Of R&D And Innovation
1. (a) How does one identify a business strategy that is appropriate to your competancies ? How do you ensure that competitive advantage can be assured through technological innovation ?
(b) Elaborate your understanding about Dual Role of R&D with the help of an example.
2. (a) What are the essential requirement of design ? Examine the relationship between design, innovation and market.
