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MANAGEMENT PROGRAMME Term-End Examination 4zr cf\i June, 2015 or) CD MS-92 : MANAGEMENT OF PUBLIC

1. In the context of Public Enterprises differentiate between the concept of Socialism and Mixed Economy models of economic growth.

 2. With reference to Public Enterprise interface, discuss and comment upon the important government machinery which interacts with public enterprises.

 3. Analyse the impact of various reform measures on public enterprises after the reforms of 1991.

 4. Describe the role of the Department of Public Enterprises in the Management of Public Enterprises in India and offer your comments. MS-92 1 P.T.O.

MANAGEMENT PROGRAMME Term-End Examination June, 2015 MS-91 : ADVANCED STRATEGIC MANAGEMENT  1. Discuss the determinants of corporate policy.  Explain in detail the policy formulation process. 2. Describe the concept of corporate planning.  Discuss the implementation of corporate planning in detail. 3. Trace the history of Corporate Governance (CG) and discuss the need for good CG giving examples. 4. Identify the characteristics of dynamic environment and the strategic choices available to a firm to compete in such environment. 5. Discuss in detail the importance of Information Technology in strategy. Give illustrations.

MANAGEMENT PROGRAMME (MP) Term-End Examination 00 June, 2015 MS-68 : MANAGEMENT OF MARKETING  1. Briefly discuss the key behavioural concepts that are relevant in the conception and development of suitable communication plan in the following situations :

 (a) On-line Management Program

 (b) Chain of Fast Food Joints

 2. (a) Why is Message design and development of Vital importance in every advertising campaign planning across product categories ? Explain with two suitable examples of your choice.

 (b) Briefly explain the various methods used to conduct advertising effectiveness research. MS-68 1 P.T.O. 3. (a) What are the various types of media available to the Indian Advertisers ? Discuss. (b) Why is media selection process considered as a crucial task ? Elaborate. 4. Write short notes on any three of the following :

MANAGEMENT PROGRAMME Term-End Examination June, 2015 MS-66 : MARKETING RESEARCH  1. (a) Explain the scope of Marketing Research function giving suitable examples.

 (b) Differentiate between exploratory and descriptive research designs.

 2. CAT (Common Admission Test) is used as a criterion to select students for admission to the IIMs. Apart from IIMs, many other management institutes also select candidates on the basis of CAT. Various CAT coaching institutes offer coaching to CAT aspirants. PQL limited wants to consider the option of entering the CAT coaching business and approached you to conduct a Marketing Research for the same. Design a questionnaire you would use for this research-to help you study students awareness, perception, decision criteria and satisfaction with current institutes. MS-66 1 P.T.O. 3. (a) Explain with examples, the four types of primary scales used for measurement in Marketing Research. (b) What are the various methods used for data collection in Marketing Research ? Explain any two of them in detail. 4. Write short notes on any three of the following : (a) Projective Techniques (b) Multi Dimensional Scaling (c) Random vs. Non-Random sampling techniques (d) Problems in conducting Marketing Research in India (e) Differences between Qualitative and Quantitative Research

MANAGEMENT PROGRAMME I Term-End Examination June, 2015 MS-65 : MARKETING OF SERVICES  1. (a) What are the basic characteristics of services vis-a-vis goods ? What are the implications of these characteristics for a passenger airline ? (b) Distinguish between the following giving suitable examples : (i) Search and experience qualities (ii) Internal and external marketing 2. (a) What do you understand by the term 'Service Quality' ? Explain the 'Grouroos Model of Service Quality' taking the example of a full service family restaurant. (b) What are the benefits to a service organisation in retaining its customers ? Discuss with the help of examples. MS-65 1 P.T.O. 3. (a) Identify and explain the product support services which automobile manufacturers can offer to its customers. (b) Explain the importance of branding of financial services, giving suitable examples. 4. Write short notes on any three of the following : (a) Yield management (b) Pricing of health services (c) Modes of service delivery in internationaltrade (d) Word of mouth communication (e) Importance of physical evidence for aneducational institute

MANAGEMENT PROGRAMME O Term-End Examination O June, 2015 O O MS-56 : MATERIALS MANAGEMENT  1. (a) Define materials management. Discuss the functions of material management.

(b) Discuss the role of TQM in materials management. Also draw the materials management pyramid.

 2. (a) Briefly discuss the factors that consist a typical make - or - buy checklist.

 (b) Explain the difference between purchase by competitive bidding and purchase by negotiation.

3. (a) Compare the push and pull methods of coordinating work centres. (b) When is the demand for a given inventory item termed as independent or dependent ? Explain with suitable examples.

MANAGEMENT PROGRAMME Term-End Examination June, 2015 MS-57 : MAINTENANCE MANAGEMENT   1. (a) What is maintenance ? What are the objectives of maintenance department ? Discuss. (b) Discuss measures to be taken to improve safety in maintenance. Give examples relevant to manufacturing. 2. (a) What is maintainability ? Discuss different elements of maintainability. Explain its relationship to availability. (b) What is the importance of Maintenance Budgeting ? Give the advantages of Zero Based Budgeting.

 3 (a)What is Terotechnology ? How is it related to maintenance management ? (b)What is codification ? What is its significance in maintenance spare parts management ? What are the advantages ofcodification ? MS-57 1 P.T.O.

 4. (a) Distinguish between process FMEA and design FMEA. Also discuss the merits and demerits of FMEA.

(b) List and explain the costs associated with equipment breakdown.

MANAGEMENT PROGRAMME Term-End Examination June, 2015 MS-55 : LOGISTICS AND SUPPLY CHAIN MANAGEMENT . 1. (a) "SCM is viewed as a system that links an enterprise with its customers and suppliers"-Elaborate! (b) Discuss the strategies included in Efficient Consumer Response (ECR). 2. (a) Briefly describe the main factors that contribute towards Bullwhip effect in the Supply Chain. (b) Explain the parallels between Business Process Re-engineering (BPR) and Supply Chain Management (SCM). 3. (a) Under which information categories a Supply Chain can be categorized ? Give examples of information contained in them. (b) What do you understand by DRP II ? How is it different from DRP ? MS-55 1 P.T.O. 4. (a) Discuss the ethical aspects of Customer Profitability analysis. (b) Describe the perspective based measurement system to measure the performance of the supply chain. 5. (a) What is Fleet Sizing ? How can it be regulated and minimized ? (b) Discuss the interdependence of location decisions and distribution decisions. How does this affect the efficiency of the supply chain ?

MANAGEMENT PROGRAMME Term-End Examination c■ I June, 2015 O MS-54 : MANAGEMENT OF INFORMATION SYSTEMS   1. (a) What are the typical functional information subsystems in an organisation ? Distinguish between physical structure and conceptual structure of information system. (b) Explain a system. Why 'Systems' view is needed for organisational information needs ? 2. (a) Describe the various stages of a system development life cycle. How are the efforts distributed over these phases ? (b) Explain how problems in real-time scheduling are resolved ? 3. (a) Discuss the methods used in data back-up and recovery. Why is it so important ? (b) Discuss 'peopleware' in information technology. MS-54 1 P.T.O. 4. (a) What are 'multiplexers'and `concentrators' ? Explain the main functions of data communication software. (b) Describe the main disadvantages of separately developing application systems and their associated data files. 5. (a) Why should an organisation be careful about placing over reliance on "benchmark" tests in selecting a DBMS ? (b) Explain how the computer has affected the individual in his life style and thinking ?

MANAGEMENT PROGRAMME Term-End Examination June, 2015 0 MS-53 : PRODUCTION OPERATIONS MANAGEMENT . 1. (a) Define operations management. Givesystems view of production operations for any service organisation. (b) Explain some upcoming issues of production systems. 2. (a) Why are seven Q.C. tools important for process improvement. Explain each one of them briefly. (b) ISO - 9000 is important for Indian companies, why ? What help will it give to organisations ? Discuss. 3. (a) Why is forecasting important for operations management ? Differentiate qualitative types of techniques from quantitative types of techniques of forecasting. (b) What is Delphi ? Explain advantages of using Delphi. MS-53 1 P.T.O. 4. (a) Elaborate different factors involved in selecting a suitable forecasting method. (b) Give steps involved in planning and preparing the process layout. 5. (a) Differentiate time study from work sampling. Discuss steps required for conducting work sampling. (b) Why is assembly line important in mass production ? Explain with the help of suitable example the balancing of assembly lines.

MANAGEMENT PROGRAMME 00 C Term-End Examination June, 2015 MS-52 : PROJECT MANAGEMENT  1. (a)Briefly describe the three distinct phases of the development process through which a typical project goes. (b) What is the need of demand forecasting ? Discuss various levels of demand forecasting. 2.(a) Explain the concept of Total slack, Free slackand Independent slack. Also give formula for their computation. (b) Justify the statement :"Meticulous management of activities on the critical path is crucial to completing projects on time". MS-52 1 P.T.O. 3. (a) What is a matrix organisation ? What are the advantages of this organisation design when used for Project Management ? (b) "Effective management of materials and equipment play a vital role in Project Management". Comment ! 4. (a) How can computers help in monitoring and control of projects ? Discuss. (b) Describe the objectives of commissioning of projects. Name two ways of handling commissioning in large organisations. How are Cybernetics concepts applied in Project Management ? Explain.Mention some of the pre-requisites for asuccessful project.

MANAGEMENT PROGRAMME Term-End Examination 0 June, 2015 oo MS-44 : SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT  1. Define 'Investment'. Explain the process and purposes of investment by the investors. 2. What are the objectives of listing of securities ?Discuss the requirements for listing of securities in stock exchange. 3. (a) Discuss the different approaches for valuation of Common Stock. (b) The book value per share of a company isZ. 145.50 and its rate of return on equity is10 percent. The company follows a dividendpolicy of 60% pay out. What is the price of its share if the capitalization rate is12 percent ? 4. How does technical analysis differ from fundamental analysis ? Discuss the various assumptions underlying in technical analysis. MS-44 1 P.T.O. 5. (a) What is Capital Asset Pricing Model ? What are the assumptions of the Capital Asset Pricing Model ? (b) From the following details, evaluate the performance of the portfolios of A and B by using Treynor's and Sharpe's Indexes and rank them. Portfolio Return Sd. Risldess return Beta (A) (B) 6.00 3.30 15.24 4.92 3.0 3.0 1.00 2.85

MANAGEMENT PROGRAMME Term-End Examination June, 2015 MS-43 : MANAGEMENT CONTROL SYSTEMS 1. 'Management techniques such as Just In Time (JIT) and Benchmarking are in tune with the conceptual foundation of Management Control Systems'.Explain. 2. Explain the meaning of Business Process Re-engineering ? What are the rules laid down for re-engineering and integration by Hammer ? 3. How does the top management in any organisation decide as to which particular unit of the organisation be designated as cost centre, revenue centre, profit centre or investment centre ? 4. What is transfer pricing ? Describe the traditional transaction methods for determining the transfer price. MS-43 1 P.T.O. 5. Define Budgetary Control and the steps involved in budgetary control system. In what way is standard costing different from budgetary control ?

MANAGEMENT PROGRAMME Term-End Examination June, 2015 MS-42 : CAPITAL INVESTMENT AND FINANCING DECISIONS. 1. What is meant by cost of capital ? How is cost of long term debt and preference share capital calculated ? Explain. 2. What is meant by a firm's capital structure ? Explain the Modigilian - Miller (MM) theory and Traditional approach to capital structure of a firm. 3. Explain the concept of project life cycle ? How are the work breakdown structure and linear responsibility chart prepared ? 4. What is Project Risk ? Briefly explain the techniques used for the measurement of project risk. MS-42 1 P.T.O. 5. (a) What do you understand by Asset Securitisation ? Explain the process involved in asset securitisation and its advantages to the parties concerned.

MANAGEMENT PROGRAMME Term-End Examination N June, 2015 MS-41 MS-41 : WORKING CAPITAL MANAGEMENT 1. Explain the concepts of Gross and Net workingcapital. Discuss in detail different components of working capital. 2. Discuss the different approaches to the determination of working capital needs of an organisation. 3. Why do organisations invest in securities ? Discuss the different types of marketable securities under the Debt category. 4. Explain the Cardinal Principles of Lending,followed by Commercial Banks. Discuss the various methods of creating charge over the assets of the borrower's in case of secured advances. 5. Write short notes on the following : (a) Syndication of credit (b) Consortium Advances (c) Inter-Corporate loans (d) Commercial papers

MANAGEMENT PROGRAMME Term-End Examination O June, 2015 O ° MS-27 : WAGE AND SALARY ADMINISTRATION  1. Explain the concept of compensation. What are the functions and responsibilities of a compensation programme ?

 2. Explain the norms for fixation of wages and wage differentials. Discuss the salient features of Payment of Wages Act, 1936.

 3. Explain the concept of job evaluation. Briefly discuss the various methods of job evaluation.

 4. Explain the concept of performance linked reward system. Discuss the various steps involved in designing a performance linked reward system. MS-27 1 P.T.O. 5. Write short notes on any three of the following :

 (a) Tax planning

MANAGEMENT PROGRAMME O Term-End Examination June, 2015 O O MS-26 : ORGANISATIONAL DYNAMICS  1. Distinguish between 'natural' and 'created' groups. How do they manifest in organizations and what are their importance ? Explain with suitable examples. 2. Explain organisation as a system of roles and illustrate with example as to how role systems can be mapped ? 3. Define delegation. Briefly describe the concept, process forces influencing delegation citing examples. 4. Discuss the concept and process of organizational learning. MS-26 1 P.T.O. 5. Explain the relevance of ethics in modern organizations. Briefly discuss the issues involved in business ethics.

MANAGEMENT PROGRAMME O Term-End Examination June, 2015 O O MS-26 : ORGANISATIONAL DYNAMICS  1. Distinguish between 'natural' and 'created' groups. How do they manifest in organizations and what are their importance ? Explain with suitable examples. 2. Explain organisation as a system of roles and illustrate with example as to how role systems can be mapped ? 3. Define delegation. Briefly describe the concept, process forces influencing delegation citing examples. 4. Discuss the concept and process of organizational learning. MS-26 1 P.T.O. 5. Explain the relevance of ethics in modern organizations. Briefly discuss the issues involved in business ethics.

MANAGEMENT PROGRAMME Term-End Examination 0 0 9 9 1 June, 2015 MS-25 : MANAGING CHANGE IN ORGANISATIONS  1. What are the factors which contribute to change in organisations ? Briefly discuss how organisations can prepare to adapt

 2. Describe the steps to be followed in Turnaround Management. Identify the situations    forcing Turn around.

 3. Discuss any two types of interventions and their impact on organisational functioning with suitable examples. MS-25 1 P.T.O. 4. Discuss the importance of role of leader in transition period and explain different stages in Transition with examples.

 5. Write short notes on any three of the following :

 (a) Leveraging systems

MS-24 : EMPLOYMENT RELATIONS  1. Define industrial relations. Discuss Dunlop's approach to industrial relations. 2. Briefly explain the evolution of Managerial Unionsin India. Describe the factors influencing          the   formation of Managerial Unions in India. 3. Define Collective Bargaining. Examine the uniquefeatures of Collective Bargaining in Indian    

contextwith illustrations. 4. Discuss the need for Workers Participation in Management (WPM). State the issues involved     in participative forums in India. MS-24 1 P.T.O. 5. Write short notes on any three of the following. (a) Voluntary arbitration (b) Acts of misconduct (c) The "Red - Hot Stove" Rule (d) Managing Trade Unions (e) Discipline in Industry