Ms-423 June, 2010 Marketing of Financial Services
June, 2010
Ms-423 : Marketing of Financial Services
1. Discuss the characteristics of services. What are the implications that they create for marketers of financial services ? Discuss.
2. Explain the Marshallian and the Pavlovian, behavioural models and discuss the marketing applications of these models.
3. What is the concept of Product Life Cycle ? Discuss the application of this concept to marketing of banking products.
4. Explain what do you understand by factoring ? Explain its mechanism and distinguish it from discounting of bills and forfaiting.
5. Explain in detail the process of project appraisal. What are the new financial instruments used for project financing ? Discuss.
6. What are the constituents of a mutual fund ? Explain the working mechanism and functions of an Asset Management Company (AMC).
7. What are pension funds ? Explain how is fund management done in pension funds ?
8. Describe the benefits of insurance investments over other financial investments. Explain how effective marketing will be useful in enhancing the insurance business ?
Ms-423 June, 2011 Marketing of Financial Services
June, 2011
Ms-423 : Marketing of Financial Services
1. Explain the difference between products and services ? How do these differences impact the marketing process for financial services ?
2. Describe the Pavlovian Learning Model and explain the marketing application of this model.
3. Describe the various services and products that are offered by banks. Distinguish between Bank Guarantee and Letter of Credit.
4. Explain the various methods used for pricing of financial products.
5. What do you understand by Customer Relationship Management in banks ? Explain the various activities that constitute customer relationship marketing.
6. Discuss the various financial instruments that are used for project financing and point out their advantages to the investors.
7. Describe the various constituents of a mutual fund. Explain the working mechanism of an Asset Management Company.
8. What are networked banks? Explain the various strategies that can be used to compete as a networked bank.
Ms-423 December, 2011 Marketing of Financial Services
December, 2011
Ms-423 : Marketing of Financial Services
1. Describe the essential characteristics of financial services and explain how the differences between products and services affect the financial services ?
2. Define customer value and customer satisfaction ? Discuss the service triangle model as suggested by Karl Albrecht in detail.
3. What are the services provided by merchant bankers ? Discuss the role played and activities undertaken by issue managers in providing these services.
4. (a) Explain the advantages that mutual funds have over other forms of investment as well as those that are unique to them ?
(b) What services of outside agencies are hired by Asset Management companies to manage affairs of mutual funds ?
5. Explain in brief the vablenian social - sociological model and discuss at length the marketing applications of the veblenian model.
6. 'Marketing strategy can bridge the Gap between problems and constraints on one hand and scope and opportunities on the other, Explain ? Discuss the marketing strategies that mutual funds should adopt in order to be successful.
7. What is 'Internet Banking' ? Explain how internet banking can be used as a strategic marketing tool by the banks ?
8. Write short notes on any four of the following :
(a) Code of conduct for stock brokers
(b) Referral markets
(c) Hybrid Pension Plans
(d) Call center
(e) Cross - selling of services
(f) Channels of Distribution for Banks.
Ms-423 December, 2012 Marketing of Financial Services
December, 2012
Ms-423: Marketing of Financial Services
1. Discuss the characteristics of 'Services'. Explain the various marketing orientations and discuss which marketing orientation is appropriate for marketing of Financial Services.
2. What are needs and motives? Explain the influence of an individual's needs and motives on individual perception.
3. What is Product Life Cycle? Explain the application of product life cycle concept to marketing of bank products.
4. What are Pricing objectives? Explain the various methods of pricing financial products.
5. What are the sources of Project Financing ? Discuss the innovative project financing techniques.
6. How are mutual funds classified? Explain the roles and responsibilities of each constituent of the mutual fund.
7. What are Pension Funds ? Discuss the risks that are associated with pension funds.
8. Discuss the emerging issues and practices in marketing of Financial Services. Explain the different stages in formulating marketing strategies for Financial Services.
Ms-423 June, 2013 Marketing Of Financial Service
June, 2013
Ms-423: Marketing Of Financial Services
1. Discuss the various financial services markets in
2. What is individual perception ? Discuss its influence on learning and habit development with reference to consumer behaviour.
3. Explain the banking products and services and discuss the concept of product mix with reference to Banks.
4. Explain the development of different types of bank branches and other models of delivery of banking services.
5. What do you understand by securitisation ? Discuss its salient features and the process
adopted for this purpose.
6. Describe different types of Non-Life Insurance products and describe the strategies used for marketing of life insurance products.
7. What is Internet Banking ? Discuss the various phases through which the banks undergo while developing internet banking presence.
8. How is the consumer orientation of financial service providers likely to change in the light of globalisation ? Discuss.
Ms-422 December, 2009 Bank Financial Management
December, 2009
Ms-422: Bank Financial Management
1. (a) Briefly discuss the broad categories of development-financing Institutions in
(b) "The money market gives a considerable amount of liquidity to all participants in financial market". Discuss this statement and bring out the various types of instruments that are used in the money market in
2. Explain the different sources from where Banks can borrow funds within
3. Discuss with suitable examples the main functions of a centralised Treasury Department in a Bank.
4. Discuss the important features of the following :
(a) Money Market Mutual Funds
(b) Inter Bank Participation Certificates
5. Why is measuring project risk important ? Discuss the different techniques of measuring project risk.
6. Explain the significance of operational risk and discuss the methodologies for measurement of operational risks.
7. "While the concept of liquidity gap is extremely simple to understand and use, there are few issues which need to be addressed in order to effectively use the gap approach". Discuss this statement and bring out these issues.
8. Discuss the significance of pricing in the context of Banks. Explain the objectives that are to be kept in mind while pricing the banks' products and services.
Ms-422 June, 2010 Bank Financial Management
June, 2010
Ms-422: Bank Financial Management
1. "Financial Statements are analysed to answer several questions relating to the performance of an organisation". Discuss this statement and identify the questions that are likely to be answered with this analysis. Explain the techniques used for this purpose.
2. Briefly discuss the functions and importance of Bank Capital. Describe different elements that comprise Tier-I and Tier-II capital of Indian Banks.
3. What is the importance of cost of funds for Banks ? Discuss the Bank Rate Policy and
Liquidity Adjustment Facility introduced by Reserve Bank of
4. Discuss the important features of the following :
(a) Certificate of Deposits
(b) Commercial Papers
5. Why do prices of Treasuries fluctuate ? How do you measure bond price volatility ?
6. Why is it important for banks to measure and manage the credit risk ? Discuss the broad approaches to credit risk measurement at individual loan intrinsic level.
7. Briefly explain the broad categories of risks that the Banks are exposed to. Discuss the various steps involved in managing the risks in Banks.
8. (a) Why do banks go for mergers ? Explain with suitable examples ?
(b) Discuss briefly the core principles that are to be incorporated while designing the future restructuring strategies of weak banks as suggested by the Verma Group.
Ms-422 June, 2011 Bank Financial Management
June, 2011
Ms-422: Bank Financial Management
1. What is meant by Capital Adequacy Ratio (CAR) ? Describe the element of Tier 1 and Tier II capital and explain the significance of this Norms.
2. What is Call Money Market ? Who are the participants in Call Money Market and why do they participate ? Describe the prudential norms for call market borrowings and lendings.
3. Comment on the cost of funds for banks and explain the impact of Bank rate and Liquidity Adjustment Facility (LAF) on cost of funds for banks.
4. What are the risks faced by the banks ? How are they managed ? Explain the requirements of an effective risk management system.
5. What is liquidity risk ? How does it arise ? Discuss the tools used to measure and manage it.
6. Explain the pricing issues in the context of Banking industry and discuss the objectives of pricing for banking services.
7. Discuss the legal frame work for Bank Mergers and Acquisitions in
8. Explain how is the price of a bond determined ? Discuss how is the convexity of the price yield curve measured ?
Ms-422 December, 2011 Bank Financial Management
December, 2011
Ms-422: Bank Financial Management
1. Describe the specialised facilitators for Channelising Savings from Individuals to corporate in the form of capital, through primary markets effectively. Discuss their activities.
2. What do you mean by subordinated debt ? Describe the terms of their issue as subordinated debt instruments, for inclusion in Tier-II capital.
3. Describe the Foreign Exchange Rate system prevailing in
4. Explain the meaning, scope and objectives of Risk management. Discuss in detail, the value based risk management system.
5. Describe the critical areas in which accounting standards play a major role in preparation of financial statements of banking industry.
6. Explain the importance of money market and the measures that have been taken to prop-up this market. Describe the important features of Inter-Bank participation certificate.
7. (a) Distinguish between (i) take-over and merger and (ii) vertical merger and horizontal merger.
(b) Describe the procedure for amalgamation of banks as prescribed in Section 44 A of the Banking Regulations Act, 1949.
8. What do you understand by Liquidity Adjustment facility introduced by Reserve Bank of
Ms-422 December, 2012 Bank Financial Management
December, 2012
Ms-422: Bank Financial Management
1. Describe the assets and liabilities of banks as shown in their Balance Sheets. Explain the significance of Asset Liability Management in the context of bank financial management.
2. What is Capital Adequacy Ratio (CAR) ? Describe different elements that comprise Tier-I and Tier-II Capital of Indian banks.
3. What do you understand by 'Borrowed Funds of banks' ? Explain different sources of borrowings for banks and discuss their significance.
4. What are the functions of the Treasury Department in banks ? Discuss the classification of securities as shown in the banks' balance sheets. Describe the three fold classification of investments as prescribed by Reserve Bank of
5. Write short notes on the following :
(a) Money Market Mutual Funds
(b) Floating Rate Note
(c) Repos
(d) Inter Bank Participation Certificates
6. What is Credit Risk? Discuss the various approaches to credit risk measurement.
7. What is liquidity risk? What is its significance in banks ? Discuss the approaches used to measure the liquidity risk.
8. Why do the banks go for mergers ? Discuss the procedure for amalgamation of banks as prescribed under Section 44 A of the Banking Regulation Act, 1949.
