Ms- 64 June, 2011 International Marketing
June, 2011 Ms- 64 : International Marketing SECTION – A 1. (a) What are the reasons for a firm entering into international markets ? Discuss giving suitable examples. (b) In the context of international marketing, do you think that the political risk would be country specific or firm specific or both ? Elaborate. 2. (a) Explain the modu
December, 2011 Ms-64 : International Marketing SECTION - A 1. (a) Describe the differences between ethnocentric, polycentric, regiocentric, and geocentric orientations. How do these orientations affect international marketing practices ? (b) Differentiate between various types of Regional Economic Groupings giving suitable examples. 2.
December 2012 Ms-64 : International Marketing SECTION-A 1. Differentiate between the following: (a) Ethnocentric and Geocentric Orientations. (b) Customs Union and Common Market. (c) Commercial Invoice and Proforma Invoice. (d) Domestic Planning and International Planning. 2. (a) Enumerate the elements that
June, 2013 Ms - 64 : International Marketing SECTION-A 1. (a) What are the economic and non - economic reasons that a firm considers for entering International Markets ? Explain. (b) What are the different forms of Regional Economic Groupings for trade cooperation ? Give examples to illustrate your answer. 2. Discuss in brief the conceptual framewo
December, 2009 Ms-63 : Product Management SECTION – A 1. Distinguish between the following giving suitable examples : (a) Shopping and Speciality goods (b) Product Line and Product Mix (c) Product Positioning and Product Differentiation. (d) Market Potential and Market demand. 2. (a) Comment upon the significance of branding for consumer pro
June, 2010 Ms-63 : Product Management SECTION – A 1. (a) Explain the terms 'convenience products' and 'speciality products' giving suitable examples. Briefly compare a producer's marketing - mix for a convenience product with those for a speciality product. (b) Explain the BCG Matrix and discuss its strategic implications. 2. (a) Briefly explain th
June, 2011 Ms- 63 : Product Management SECTION – A 1. (a) Briefly explain the concept of Product. Life Cycle (PLC). Do all products go through the classical belt shaped PLC ? Discuss giving suitable examples. (b) What, in your view, is the PLC stage in respect of the following products in Indian market ? Based on your answer, sugg
December, 2011 Ms-63 : Product Management SECTION - A 1. (a) Explain the term 'product line', giving suitable examples. Discuss the factors that make companies pursue product line extensions. (b) Taking a fast moving consumer good of your choice, discuss the distribution and promotion strategies that you wo
December 2012 Ms-63 : Product Management SECTION-A 1. (a) Discuss the various pricing methods available to marketers to price the products giving suitable examples. (b) What Pricing strategy would you recommend to introduce a range of fruit juices in the market for a firm having twin objectives of creating mass awareness and sales
June, 2013 Ms -63 : Product Management SECTION-A 1. Distinguish between the following giving suitable examples : (a) Convenience and shopping products (b) Product Line and Product Mix (c) Tangible specifications and Augmented features of a product (d) Skimming Pricing and Penetration Pricing 2. (a) How would marketing strategies vary across differe
December, 2009 Ms-62 : Sales Management SECTION – A 1(a) Explain the interdependence of sales and distribution management in an FMCG company. (b) Explain the various steps involved in personal selling process taking the example of diesel generating sets for industrial applications. 2(a) Explain the importance of non – verbal communication in sellin
June, 2010 Ms-62 : Sales Management SECTION – A 1(a) Explain the key decision areas in the sales management which are particularly relevant to strategy formulation. (b) Explain the importance of oral and non - verbal communication in an attempt to convert a suspect into a prospect. 2(a) What is the advise to firms which generally adopt a policy of
June, 2011 Ms-62 : Sales Management SECTION – A 1. (a) What are the situations conducive for personal selling ? Explain using suitable examples. (b) How would the Sales Process differ in the following situation ? (i) A private sector bank representative selling services to the Senior Manager of an MNC. (ii) A Sales executive selli
December, 2011 Ms-62 : Sales Management SECTION – A 1. (a) Discuss the qualities of a good salesperson citing suitable examples. Explain how would you convert a suspect into a prospect ? (b) Explain the stages involved in the execution of a sales order. 2. Why are sales territories required ? Discuss the various stages to Scientif
December 2012 Ms-62 : Sales Management SECTION-A 1. Briefly explain the personal selling process. Discuss the importance of 'Sales Resistance' in the selling process. How do sales persons cope up with the same ? Support your answer by citing example of a consumer durable good. 2. Define negotiation. Explain the steps involved in the neg
December, 2009 Ms-58 : Management of R&D and Innovation 1(a) How does one identify a business strategy that is appropriate to your competencies ? How do you ensure that competitive advantage can be obtained through technological innovation ? (b) Discuss the linkage between R&D, innovation and economic development. What have the experiences
June, 2010 Ms-58 : Management of R&D and Innovation 1(a) Discuss the various measures for determining the benefits of technological innovation. (b) What is R & D ? Briefly explain the various facets of R & D. 2.(a) Elaborate your understanding about market oriented product development method. Compare it with the traditional method. (b)
June, 2011 Ms-58 : Management of R&D and Innovation 1. (a) What is the interaction between science, technology and business ? How do these interactions affect industrial growth ? Discuss with suitable examples. (b) Critically examine the role of market research in product development. Discuss the pros and cons of market research based R&a
December, 2011 Ms-58 : Management of R&D and Innovation 1. (a) What are the factors which impinge heavily on the growth and quality of life in India ? What is the Japanese model of technology and technological innovation ? (b) Elaborate your understanding about major issues related to the nature of technological change. 2. (a)
December, 2012 Ms-58 : Management Of R&D And Innovation 1. (a) How does one identify a business strategy that is appropriate to your competancies ? How do you ensure that competitive advantage can be assured through technological innovation ? (b) Elaborate your understanding about Dual Role of R&D with the help of an examp
June, 2013 Ms-58 : Management Of R&D and Innovation 1. (a) "Business is a fluid, dynamic living thing, sometimes building to great things, sometimes failing to crumpled lumps". Discuss the above fact keeping in mind technology and corporate growth. (b) Distinguish between Basic and Applied Research with at least one practical example. OR Distin
