ignou mba assignments 2019

ASSIGNMENT

Course Code:MS-01

Course Title:Management Functions and Behaviour

Assignment Code:MS- 01/TMA/SEM-I/2019

Coverage:All Blocks

Note : Attempt all the questions and submit this assignment on or before 30

th

April, 2019 to

the coordinator of your study center.

1.What are the assumptions of different decision making models which either describe

howdecisionsaremade,orprescribehowdecisionsshouldbemade?Identify

varyingdegreesofknowledgeunderwhichthedecisionsaremade.Explainwith

examples, you are familiar with. Briefly describe the context and the organization,

you are referring to.

2.Define and describe strategic and operational planning.What are the essential steps

involved in planning for an enterprise? Explain with the examples you are familiar

with. Briefly introduce the organisation, you are referring to.

3.Brieflydescribetheresponsibilitiesaprofessionalmanagerhastowardsvarious

stakeholders with respect to sustainability of a business organisation. Explain with

examples you are familiar with. Briefly describe the organisation, you are referring

to.

4.What is the process of communication? What are theintentional and unintentional

barriers that prevent communications to be effective? What measures can be taken

topreventthesebarriers.Explainwithexamplesyouarefamiliarwith.Briefly

describe the organisation, you are referring to

ASSIGNMENT

Course Code:MS - 2

Course Title:Management of Human Resources

Assignement Code:MS-2 /TMA/SEM – I/2019

Coverage:All Blocks

Note:Attempt all the questions and submit this assignment on or before 30

Th April, 2019to the coordinator of your study center.

Q1.ExplainhowenvironmentalperceptiveofHRMhelpsindevelopingeffectiveHuman resource management system. Explain why personnel research is a major component of HRM function.

Q2.DiscussindetailwhySocialisation,Mobilityandseparationareimportantthingsto consider,inorderdevelopingeffectiveandefficientworkforcewithinanorganisation. Explainhowcompensationstructureofanorganisationprovedtobeamotivatorfor employees.

Q3.WhythereisaneedofHumanresourceplanningandwhatmajorproblemsan organisationmayencounterduringHRPprocess? Whatarethefocalpointof Jobanalysis and why critical incident technique is one of the effective techniques of Job analysis?

Q4. Explain how HRIS transforming HRM and simplifying performance appraisal process?

How competency mapping can help in building trust between employees and managers?

Q5.What is team efficiency and role efficacy? How these can be enhanced?Discuss how grievancescanbeidentifiedandredressed?Explainhowtradeunionsandemployer association strengthens the status of employer employee relations.

ASSIGNMENT

Course Code:MS-03

Course Title:Economic and Social Environment

Assignment No.:MS-03/TMA/SEM-I/2019

Coverage:All Blocks

Note :Attemptallquestionsandsubmitthisassignmentonorbefore30

Th April,2019tothe coordinator of your study centre.

1.What do you understand by social responsibility of business? Discuss in detail the arguments for and against business assuming social responsibility citing examples.

2.Explain the importance and objectives ofpublic sector and analysehow far these objectives have been achieved.

3.ExaminethegrowthofSmallScaleIndustry(SSI)inthepost-reformperiodandbriefly discuss the measures to overcome the constraints faced by SSI.

4.Statethemeritsanddemeritsofforeigncapital.BrieflydiscussIndia'sforeigninvestment policy in the post reform period.

5.Discuss the overall impact of Industrial Policy 1991onIndianindustry.

6.Write short notes.

(a)Inflation

(b)Development Banks

(c)Role of Government

(d)EXIM Policy

ASSIGNMENT

Course Code:MS-04

Course Title:Accounting and Finance for Managers

Assignment No.:MS-04/TMA/SEM-I/2019

Coverage:All Blocks

Note: Attempt all questions and submit this assignment on or before 30

th

April, 2019 to the coordinator

of your study centre.

1.Why are Accounting Practices Standardised? What progress has been made regarding

Standardization of Accounting Practices in India?

2.What do you understand by the term Working Capital? Why is it required in a business and how

do you determine the requirement of Working Capital in a Business?

3.You are required to compute all Variances for ABC Ltd. The company is producing a single

product for which the standard cost data per unit of output is as given below:

Direct Material20 Kg @ Rs 10 per kg

Direct Labour12 hours at Rs 5.50 per hour

Variable Overheads12 hours at Rs 10 per hour

Fixed OverheadsRs. 9,00,000 per month based on a normal volume of

60,000 direct labour hours

Selling PriceRs 600 per unit

The costs incurred and other relevant information for the month of November 2018 are as under.

Direct Material used1,00,000 Kg at a cost of Rs. 10,50,000

Direct Wages PaidRs 3,10,000 for 62,000 hours worked

OverheadsRs. 15,26,000 out of which a sum of Rs. 9,40,000 is fixed.

Actual OutputRs. 4,800 units sold for Rs. 28,32,000.

Assume no stocks of work-in-progress or finished goods at the beginning or at the end of the

month.

4.XYZ Ltd. is planning to invest 20,000 crore in a project which is expected to generate Cash

Flow, over the next ten years,as follows.

Project Cash Flow over the years of XYZ Ltd.

YearCash Flow (in

crores)

YearCash Flow (in crores)

0-20,00064,000

11,00075,000

21,70085,500

32,00095,500

42,500105,500

53,000--The WACC of the project is 10%. Compute the NPV and IRR of the Project. You are supposed

to advise XYZ Ltd on the basis of your findings whether it should accept or reject the project

under consideration.

5.Discussthepurposeofdividendpolicy.Whatarethedifferenttypesofdividendpolicies?

Describe the factors that affect dividend decisions

ASSIGNMENT

Course Code:MS-05

Course Title:Management of Machines and Materials

Assignment No.:MS-05/TMA /SEM-I/2019

Coverage:All Blocks

Note : Attempt all the questions and submit this assignment on or before 30

th

April, 2019 to the

coordinator of your study center.

1."Materials handling is the art and science involving the movement, packaging and storing of

substancesinanyform".Inthelightofstatement,explaintheobjectivesandtypesof

material handling system.

2.Whatdoyouunderstandbyworkmeasurement?Explainthevariousprincipaltechniques

used to measure work.

3.What do you understand by the term maintenance management? Discuss the various types

of maintenance systems?

4.Define Value Engineering. Briefly explain the seven phases of value engineering job plan.

5."Classificationofmaterialsinvolvesgroupingofitemsaccordingtosomecriteria".What

are the criteria on the basis of which materials are classified? Explain briefly.

6.Write short notes on any three of the following:-(i)Behavioural Dimensions of Job Design.

(ii)Plant Layout Factors

(iii)Line of Balance (LOB) for production Control

(iv)Input-Output Waste (I-O-W) Model

(v)Role of Scientific methods in Operations Management

ASSIGNMENT

Course Code:MS - 06

Course Title:Marketing for Managers

Assignment Code:MS-06 /TMA/SEM - I/2019

Coverage:All Blocks

Note: Attempt all thequestions and submit this assignment on or before30

th

April, 2019 tothe coordinator of

your study centre.

1.(a) What do you understand by the terms "Needs and Wants"?Why and when these terms assume

significance in the context of marketing. Elaborate with a hypothetical example of your choice.

What is marketing? Discuss the various tasks necessary for successful marketing.

(b)Distinguish strategy from marketing strategy. Explain the process involved in the formulation of

marketing strategy for the following:-(i)Knocked down furniture.

(ii)Battery operated small sized passenger car

2.(a) What is a product? When andwhy do firms generally diversity their product portfolio? Discuss

with an example from FMCG category.

(b)DescribetheconceptofProductLifeCycle(PLC).Selectanytwobrandsintherecentpast

where PLC concept was considered as tool for market development. Discuss.

3.(a)Distinguish productfromBrand. What are the various branding decisions that are available for

marketers with regard to brand name situation in the following:-(i)New Product offering by the firm.

(ii)Premium/Niche variant of an existing product.

(b)Discuss the major determinants of pricing and their limitations if any for the following:-(i)FMCG Product

(ii)Home Appliances (Non electronic)

(iii)Cab Services for an organized player

4.(a)What is personal selling? Discuss the steps involved in the selling process for the following:

(i)Software product for Banking Sector

(ii)Industrial Water Purifier.

(b)What is salesforecasting?Select themostcommonlyusedmethodsbythemarketersand the

reasons for their choice.

Explain the role of distribution channel in the success of a brand

ASSIGNMENT

Course Code:MS-07

Course Title:Information Systems for Managers

Assignment Code:MS-07/TMA/SEM-I/2019

Coverage:All Blocks

Note: Attempt all thequestions and submit this assignment on or before 30

th

April, 2019 to the

coordinator of your study center.

1."Communication isthe transmission of a signal by a way of particular medium from a

sendertoareceiver."Inthelightofstatementexplainthepathway/mediumsthrough

which communication takes place.

2.What is a computer virus? Explain the various types of viruses and how to prevent these

viruses?

3.Whatarethemanagerialdecisions?Explainthe varioustypesofmanagerialdecisions.

Which one is preferred in what situations?

4."If a firm doesn't want to use its own internal resources to build and operate information

systems, it can hire an external organization that specializes in providing these services".

Explaintheabovestatementwiththehelpofadvantagesanddisadvantagesof

outsourcing.

5.Whatdoyouunderstandbythetermdatamodels?Whatarethevarioustypesofdata

models? Explain them in brief.

6.Write short notes on any three of the following:-(i)Operating System

(ii) Organisation and Information System-Two-way-relationship

(iii)Marketing Management Sub-System

(iv)Transaction Processing Systems (TPS)

(v)Operational database vs Data Warehouse.

ASSIGNMENTS

Course Code:MS 08

Course Title:Quantitative Analysis for Managerial Applications

Assignment No.:MS-08/TMA/SEM-I/2019

Coverage:All Blocks

Note: Attempt all thequestions and submit this assignment on or before30

th

April, 2019tothe coordinator of

your study center.

1."The fieldof statistics provides the methods for collecting, presenting and meaningfully interpreting the

given data". What are these methods? Explain them.

2.You are supplied the following data about height of boys and girls studying in a college.

BoysGirls

Number7238

Average height (inches)6861

Variance of distribution94

You are required to find out:

(a)In which sex, boys or girls, is there greater variability in individual heights.

(b)Common average height in boys and girls.

3.In an aptitude test administered to 900 college students, the mean is 50 and the standard deviation is 20.

Find:-(i)The number of students securing between 30 and 70.

(ii)The number of students exceeding the score of 65.

(iii)The value of the score exceeding by the top 90 students.

4.Strength tests carried out on samples of two yarns spun to the same count gave the following results:-No. in sampleSample meanSample variance

Yarn A45042

Yarn B94256

The strength are expressed in pounds. Does the difference in mean strengths indicate a real difference in

the mean strengths of the yarns? Apply appropriate test and comment.

5.Write short notes on any three of the following:-(i)Type I and Type II error

(ii)Primary Data vs Secondary Data

(iii)Correlation Coefficient

(iv)Probability Sampling Methods

(v)Guidelines for choosing the classes.

ASSIGNMENT

Course Code:MS-09

Course Title:Managerial Economics

Assignment Code:MS-09/TMA/SEM-I/2019

Coverage:All Blocks

Note: Attempt all thequestions and submit this assignment on or before30

th

April, 2019tothe

coordinator of your study center.

1. Discuss the fundamental nature of Managerial Economics. How are the three choice problems

of an economy solved?

2. Briefly discuss the determinants of demand. Explain graphically increase and decrease of

demand.

3. Explain the increasing, constant and decreasing returns to scale. Use diagrams to substantiate

your answer.

4. Explain Price Rigidity and Kinked Demand Curve under Oligopoly.

5. What is Two- Part Tariffs and how it isdetermined?

6. Write short notes on any two of the following:-(a) Opportunity Cost Principle

(b) Income Elasticity of Demand

(c) Economies of Scope

ASSIGNMENT

Course Code: MS - 10

Course Title: Organisational Design, Development and Change

Assignment Code:MS-10/TMA/SEM-I/2019

Coverage: All Blocks

Note : Attempt all the questions and submit this assignment on or before 30

th

April, 2019 to the

coordinator of your study center.

1.Describeanythreeorganizationalstructuresandtheiradvantagesandlimitations.

Illustrate with reference to an organization you are familiar with how restructuring help

in the effectiveness of their organization.

2.Discusstheimportanceofqualityofworklifeinthepresentdaywork–situation.

Comment on the quality of working life at your present workplace or a workplace you

are familiar with and if there needs any improvement suggest methods.

3.Explainhoworganizationalanalysishelpsinthedevelopmentofanorganization.

Illustrate an intervention which is used for the development of the organization which

you are familiar with. Briefly describe the organization you are referring to.

4.Whatisaninterview?Discusshowdifferenttypesofinterviewmethodsciting

examples.

5.Briefly describe the competencies required fora change agent and discuss the diverse

roles of a change agent.

ASSIGNMENT

Course Code:MS-11

Course Title:Strategic Management

Assignment No.:MS-11/TMA/SEM-I/2019

Coverage:All Blocks

Note:Attempt allquestionsandsubmitthisassignmentonorbefore30

Th April,2019tothe

coordinator of your study centre.

1.Explainthepurposeofstrategy?Whatarethedifferentlevelsofstrategyinan

organization? Discuss these levels with the help of an illustration.

2.Discuss as to why the organizations pursue strategic alliances? Explain with the help ofa recent strategic alliance.

3.What do you understand by a BalancedScorecard (BSC)?Whatare thechallengesfaced by a strategist while developing and implementing a BSC? Discuss.

4.What isan organizational culture? Is there a relationship between service and culture of an organization? Justify with the help of an example.

5.Discusswhyevaluationofastrategyisimportantforanorganization.Supportyour answer with the help of an example from the business world

ASSIGNMENT

Course Code:MS - 21

Course Title:Social Processes and Behavioral Issues

Assignment Code:MS-21/TMA/SEM-I/2019

Coverage:All Blocks

Note: a. There are two sets of assignments. Set A is for the students who have registered for MS 21 prior to January 2018. Set B is for students who have registered for MS 21 in January, 2018 and after.

b. Attempt all the questions and submit this assignment on or before 30^th April, 2019 to the coordinator of your study center.

SET A

1.Describe the emerging scenario of organizations. Explain the steps to be taken by management intobringinthemindsetofemployeesconducivetochangingrealityofbusinessinan organization you are aware of. Briefly describe the organization you are referring to.

2.Describethesocializationprocess.Howdoessocializationinfluenceonpersonality,attitudes and values? Explainwith the help of examples from the organization you are aware of. Briefly describe the organization you are referring to.

3.What is persuasion? Explain the relevance of persuasion in organizations citing examples.

4.Briefly discuss how organizational culture can be developed and describe the attributes of work culture and their relevance.

ASSIGNMENT

Course Code:MS-22

Course Title:Human Resource Development

Assignment Code:MS- 22/TMA/SEM-I/2019

Coverage:All Blocks

Note : Attempt all the questions and submit this assignment on or before 30

Th April, 2019 to the coordinator of your study center.

1.What is Cognitive Age? Discuss what an employee wants in a career and the career

problemsusuallyencounteredintheprocess.Brieflydiscussindividualand

organizationalstrategiesforcareerdevelopment.Explainwithexamples,youare

familiar with. Briefly describe the organistion, you are referring to.

2. What is Competency Mapping? What purpose does it serve inan organisational set

up? Discuss the steps involved in Competency mapping. Explain with examples you

are familiar with. Briefly describe the organisation, you are referring to.

3.Defineanddifferentiatebetweenprofessionandoccupation.Whatarethe

requirements to be called a 'HRD professional'? Briefly discuss the knowledge base

of HRD in India. Cite suitable examples.

4.DefineHRDandexplainitssalientfeatures.Brieflydescribehowtomanage

technological change in an organizational setup. Explain with relevant examples,

you are familiar with. Briefly describe the organisation, you are referring to.

5.Define political behaviourand enlist the factors that contribute to organisational politics citing examples.

SET B

1.Explain behavior modification process citing suitable examples.

2.Discuss the benefits of CSR and enumerate the current status of CSR in India citing examples.

3.What are the basic elements in perceptual process? Discuss the factors influencing perception with the help of examples.

4.Explainwhat is diversity at workplace and the reason behind rise of diversity.Illustarate with suitable examples.

5.Discuss the modern theories of leadership citing few organizational examples.

ASSIGNMENT

Course Code:MS - 23

Course Title:Human Resource Planning

Assignment Code:MS-23 /TMA/SEM - I/2019

Coverage:All Blocks

Note: Attempt all thequestions and submit this assignment on or before30

Th April, 2019 tothe coordinator of your study centre.

1.Describethereviewprocessofhumanresourceplanning.Discusshowitbalancesthe competing and conflicting elements.

2.What do you mean by job analysis? Describe various methods of collecting information for job analysis.

3.What is Orientation? Explain the importance of Orientation and tell how you would orient a new management trainee?

4.Explain the significance of Information Systemin Human Resource management. Describe the various approaches to managing information at the macro and micro level.

5.Whatisrecruitment?Explainthemethodsandtechniquesofrecruitment.Discussseveral advantages of recruiting from internal sources and external sources.

ASSIGNMENT

Course Code:MS-41

Course Title:Working Capital Management

Assignment No.:MS-41/TMA /SEM-I/2019

Coverage:All Blocks

Note: Attempt allquestions and submit this assignment on or before 30

th

April, 2019 to the

coordinator of your study center.

1.WhatarethemajorchangesthatweremadebyRBIintheFifthBi-monthlyMonetary Policy statement for 2018-19?

2.YouarerequiredtosuggestXYZLtd.astowhichCreditPolicyitshouldadopt.The company has a present annual sales level of 10,000 units at Rs 300 perunit. The Variable cost is Rs 200 per unit and the Fixed costs amount to Rs 3,00,000 per annum. Presently the companyallows1monthcreditperiodwhichitintendstoincreaseto2monthsand3 months. The estimates made are as follows:

Credit PolicyExistingProposed

1 month2 months3 months

Increase in sales---15%30%

% of Bad debts1%3%5%

There will be increase in fixed cost by Rs50,000 on account of increase insales beyond

15%ofpresentlevel.Thecompanyplansonapre-taxreturnof20%oninvestmentin Receivables.

3.Takinga Suitable Example explain how PermissibleBankFinance can beassessed under theFirst,SecondandThirdmethodofLending.Howdothesemethodsdifferfromeach other?

4.Ifyou area FinanceManager of an MNC, what circumstanceswouldyou consider using Euro-CurrencyMarkets?Alsoexplainwhyyouhaveselectedthesemarketsinsteadof borrowing from Domestic Markets.

ASSIGNMENT

Course Code:MS-42

Course Title:Capital Investment and Financing Decisions

Assignment No.:MS-42/TMA /SEM-I/2019

Coverage:All Blocks

Note : Attempt all the questions and submit this assignment on or before 30

th

April, 2019 to the

coordinator of your study center.

1.What do you understand by cost of capital? Explain in detail how the cost of capital

for various components of capital is computed?

2.What do you understand by project planning? Explain the various aspects on which

Economic Appraisal of a project is done.

3.What is project risk? Explain the various techniques used for measurement of project

risk.

4.Explainindetailthevariousnontraditionalfinancialarrangementsthroughwhich long term financing can be procured.

5.Whatisfinancialengineering?Discussthefactorsthathavecontributedtothe

evolution of financial engineering?

ASSIGNMENT

Course Code:MS-43

Course Title:Management Control Systems

Assignment No.:MS-43/TMA/SEM-I/2019

Coverage:All Blocks

Note: Attempt all thequestions and submit this assignment on or before 30

Th April, 2019to the coordinator of your study center.

1.Explain the concept of Strategy. Discuss the Models which are used for formulating Business unit Strategies.

2.WhatisTransferPricing?DescribetheARM'sLengthPrincipleanditsApplicationsin detail.

3.InanOrganizationofyourchoicetrytofindoutthetypeofshorttermandlongterm incentive plansthat are being followed by the Organisation. Give a detailed report of your findings.

4.Design a Management Control System for an Organization which is working in the field of training Local Farmers for Organic Farming.

5.Study the case of 'Dakshin Rasayan Nigam Limited' and answer the questions given at the end of this case.

ASSIGNMENT

Course Code:MS-51

Course Title:Operations Research

Assignment No.:MS-51/TMA/SEM-I/2019

Coverage:All Blocks

Note : Attempt all the questions and submit this assignment on or before 30

Th April, 2019 to the Coordinator of your study center.

1.Solve the following problem through SIMPLEX method.

Minimize Z = -3x

1

+x2

+x3

Subject to

x

1

-2x

2

+x3

≤11

-4x

1

+x2

+2x3

≥3

-2x

1

+x3

=1

x

1

≥0, x2

≥0 and x3

≥0

2.A refueling station is served by a single pump machine for providing service to the petrol vehicles. The arrival process has shown that the distribution of times between arrivals is negative exponential with a mean of 10 minutes. Similarly, service times were found to be adequately described by a negative exponential distribution with a mean of 6 minutes. Waiting space is unlimited. Determine:

(i)Probability that the customer has to wait.

(ii)Mean number of customer in the system.

(iii)Percentage utilization of the service station.

(iv)Steady-state probability of having four customers in the system.

3." In a goal programming, we attempt to „satisfy‟ or come as close as possible to

satisfying the various goals," Discuss.

4.What is simulation? Describe the simulation process. State the major two reasons for

using simulation to solve a problem. What are the advantages and limitations of

simulation?

5.Write short notes on any five of the following:

(a)GOAL Programming

(b) GOMORY‟s cutting plane Algorithm

(c)Selective Inventory Control

(d)Pure and Mixed Strategy

(e)Sensitivity Analysis

(f)Monte Carlo Simulation

ASSIGNMENT

Course Code:MS-52

Course Title:Project Management

Assignment No.:MS-52/TMA/SEM-I/2019

Coverage:All Blocks

Note : Attempt all the questions and submit this assignment on or before 30

Th April, 2019 to the Coordinator of your study center.

1.Describe the important phases of a project life cycle. What are the outlines of opportunity studies in project management? How do these impact project feasibility studies?

2."Doubled Project Report (DPR) forms the foundation on which the entire superstructure of the project is built–if it is weak, project cannot weather the turbulent times ahead." Bring out the do‟s and don‟ts of a good DPR.

3.Whatshouldbethedecisioncriteriaforselectingasuitablemethodfordemand forecasting? Discuss the various methods of economic analysis of project from societal viewpoint.

4."MeticulousManagementofactivitiesonthecriticalpathiscrucialtocompleting projectsontime."Howcanwe„beat‟thecritical pathandimproveouron-time performance?

5.Explain the importance of „project review‟ in the context of control of a project. How are cybernetics concepts applied to project management?

ASSIGNMENT

Course Code:MS - 53

Course Title:Production/Operations Management

Assignment Code:MS-53/TMA/SEM - I /2019

Coverage:All Blocks

Note:Attemptallthequestionsandsubmitthisassignmentonorbefore30

Th April,2019tothe coordinator of your study center.

1.What do you understand by the term forecasting? Explain the steps in forecasting process.

2.Whatisjobdesign?Whatarethevarioustraditionalengineeringtechniquesandbehavioural approaches of job design? Explain behavioural approaches in detail.

3."Several rules have been developed to decide the next job to be selected from amongst the various jobs waiting for loading on the machine". Discuss these rules? Also explain the general principles of scheduling.

4."Aspermajoractivitygroupsinvolvedinmaterialsmanagementinanymanufacturing organization, several issues emerge, which need to be considered while discharging its functions". What are these issues? Explain in brief.

5.Write short notes on any three of the following:-(a)Upcoming issues of Production systems.

(b)Operations sub-systems that need forecasting.

(c)Conventional approach for developing product layout

(d)Just-in-time (JIT)

(e)Chronic and Sporadic Losses

ASSIGNMENT

Course Code:MS-54

Course Title:Management Information Systems

Assignment No.:MS-54/TMA/SEM-I/2019

Coverage:All Blocks

Note : Attempt all the questions and submit this assignment on or before 30

Th April, 2019 to the Coordinator of your study center.

1."ThewayorganizationscannotexistwithoutMIS,eveninformationdoesnotexist without organization." Discuss.

2.Describe the major phases in MIS design. Can you compare these phases with Research and development projects?

3.Trace the evolution of data modeling concepts with examples which are different from

the ones given in the preceding text.

4.OutlinethebasicsequenceofstepstoacquiringaDMBS.Whatstepsarethemists important?Whyshouldanorganizationbecarefulaboutplacingoverrelianceon "benchmark" tests in selecting a DBMS?

5.DifferentiateamongTrojans,WormsandViruses.Giveoneexampleforeach.

"Computer virus is a major threat to computer security". Justify the statement.

ASSIGNMENT

Course Code:MS - 61

Course Title:Consumer Behaviour

Assignment Code:MS-61 /TMA/SEM - I/2019

Coverage:All Blocks

Note: Attempt all thequestions and submit this assignment on or before30

Th April, 2019 tothe coordinator of your study centre.

1.Whatdoyouunderstandbytheterm'consumerbehaviour'?Discusstheapplicationsof consumer behavior in marketing.

2.What is organisational buying behavior? Discuss the characteristics of organizational buying that distinguish it from individual buying.

3.What is meant by consumer perception? Discuss the stages of perception with the help of suitable examples.

4.What is a reference group? Name two reference groups that are important to you. In what ways do they influence you in your purchasing behaviour?

5.How do family life cycle stages affect the consumption patterns? Give its implications for the marketer of domestic holiday packages.

6.Asaretailerofreadymadegarmentsproposehowyouwoulduselifestyleapproachto succeed in your venture.

ASSIGNMENT

Course Code:MS - 62

Course Title:Sales Management

Assignment Code:MS-62 /TMA/SEM - I/2019

Coverage:All Blocks

Note:Attemptallthequestionsandsubmitthisassignmentonorbefore30

Th April,2019tothe coordinator of your study centre.

1.(a) What are the major objectives of Sales Management in an enterprise? Discuss the role and responsibilities of a Sales Manager with the firm you are associated or familiar with.

(b) Distinguish Personal Selling from Direct Marketing. What are therequisitequalities and abilities of a good sales personnel? Elaborate.

2.(a)Discussthestagesinpersonalsellingprocess.Isitnecessarythatthesalesmansho uld follow all the stages? If yes or no, illustrate with suitable examples in either case.

(b) List out and discuss with suitable examplesthe various types of selling skills that the field sale personnel should possess in discharging their responsibilities.

3.(a)Makeanattempttostudythesalesforcemanagementofafirmyouareassociatedor familiar with and analyze the job analysis and job description of each sales job in practice.

(b)Whatisthecriteriatoidentifytherelevantrecruitmentsourcesforhiringsalesman? Discuss each of these source and highlight their inherent benefits.

4.(a)Whataretheobjectivesoftrainingofsalesforce?Describethevariousmethodsof identifying training needs in the following situations.

(i) OTC Products sales man

(ii) Door to Door salesman (Home appliances)

(iii) Industrial Water Cooler (Institutional salesman)

(b)Explainthepurposeandtheneedforsalescontrolinsalesfunctionwithanexample.

Discuss the various methods used to control the performance of sales personnel and bring out the limitations if any in each of these methods.

ASSIGNMENT

Course Code:MS - 63

Course Title:Product Management

Assignment Code:MS-63 /TMA/SEM - I/2019

Coverage:All Blocks

Note: Attempt all thequestions and submit this assignment on or before30

Th April, 2019 tothe coordinator of your study centre.

1.Distinguish between convenience, shopping and speciality goods giving suitable examples.

2.Taking the example of ready to eat snacks, explain how you can generate new product ideas using:

(a)Attribute analysis

(b)Focus groups

3.Discussthevariousfunctionsperformedbypackaginginmarketingofconsumergoods giving suitable examples.

4.Taking the example of any product of your choice, explain how a company's marketing mix strategies may vary depending on different stages of its product life cycle.

5.What do you understand by the term 'product positioning'? Explainthe alternative basis of positioning that you can apply for cooking oil.

6.What are the objectives of test marketing? How would you go about test marketing a new breakfast cereal?

ASSIGNMENT

Course Code:MS - 64

Course Title:International Marketing

Assignment Code:MS-64 /TMA/SEM - I/2019

Coverage:All Blocks

Note: Attempt all thequestions and submit this assignment on or before30

Th April, 2019tothe coordinator of your study centre.

1.Agarmentmanufacturerpresentlyoperatingindomesticmarketonlywantstogo international. Advise the organizationregarding various options available to reach foreign markets.

2.Whatdoyouunderstandbytheterm'PoliticalRisk'?Explainthestrategiesavailableto international marketers for managing political risks in the post-investment period.

3.Explain the contents and significance of the following documents.

(a)Bill of lading

(b)Letter of credit

4.Why doyou think a company should or should not market the same product in the same way around the world? Discuss giving suitable examples.

5.Explain the scope of international marketing research. How does internet affect international marketing research?

6.What is the effect of 'terms of delivery' on the price to be quoted by an exporter? Explain giving an example.

ASSIGNMENT

Course Code:MS - 65

Course Title:Marketing of Services

Assignment Code:MS-65 /TMA/SEM - I/2019

Coverage:All Blocks

Note: Attempt all thequestions and submit this assignment on or before30

Th April, 2019tothe coordinator of your study centre.

1.Give examples of services that are high in credence qualities. How do high credence qualities affect consumer behaviour for these services?

2.Discuss the importance of physical evidence in the context of airline industry.

3.As a manager of a full service restaurant, what strategies would you use to overcome demand and supply challenges?

4.Study'Activity4'giveninsection10.5ofUnit10,Block-3ofyourcoursematerialand prepare your plan of action for the same.

5.'Pricingstrategyincludesmuchmorethandeterminingwhattocharge'?Examinethe statement with regards to pricing of services, giving suitable examples.

6.Assumeyouarethemarketingmanagerofacompany marketingconsumerdurableslike refrigerators, washing machines etc. What product support services would you provide to the customers to have a competitive advantage?

ASSIGNMENT

Course Code:MS-91

Course Title:Advanced Strategic Management

Assignment No.:MS-91/TMA/SEM-I/2019

Coverage:All Blocks

Note :Attemptallquestionsandsubmitthisassignmentonorbefore30

Th April,2019tothe coordinator of your study centre.

1.Explain the major components of corporate strategy. What are the various levels at which strategy may exist?

2.What is the need for corporate governance? What are the major recommendation of Kumara Mangalam Committee Report on corporate governance.

3."Different market structures adopt different pricing strategies". Discuss each pricing strategy with reference to different market structures.

4.Discuss the characteristics of innovative organizations.

5.Describe the scope and objectives of social audit and discuss the various types of social audit.

6.Write short notes:

(a)Stable Environment

(b)Business Ethics

(c)Corporate Policy

(d)Development of R&D Strategy

ASSIGNMENT

Course Code:MS - 92

Course Title:Management of Public Enterprises

Assignment Code:MS-92/TMA/SEM - I/2019

Coverage:All Blocks

Note:Attempt all the questions and submit this assignment on or before30

Th April, 2019 tothe coordinator of your study center.

1. Discuss the rationale behind formation of Public Sector.

2. Briefly discuss the recommendations of various committees on corporate governance.

3. Discuss the objectives of Performance Evaluation in Public Enterprises.

4. Define collective bargaining. Explain the origin and history of collective bargaining.

5. Briefly discuss the strategic issues involved in disinvestments.

6. Write short notes on any two of the following:-(a) Autonomy and Accountability

(b) Central Vigilance Commission (CVC)

(c) State Level Public Enterprises (SLPEs)

ASSIGNMENT

Course Code:MS - 93

Course Title:Management of New and Small Enterprises

Assignment Code:MS-93/TMA/SEM - I /2019

Coverage:All Blocks

Note : Attempt all the questions and submit this assignment on or before 30

Th April, 2019 to the coordinator of your study center.

1. What are the support needsrequired formakingthebusiness environmentconducive for the development of MSMEs?

2. How does the company make decision regarding its final product/service design?

3. Describe a Company. Explain the characteristics of a company.

4.Describemarketsegmentation.Howismarketsegmentedonthebasisofmanydefining variables?

5. Explain whether family business is a viable proposition in the present times?

6. Write short notes on any two of the following:-(a) Entrepreneurial competencies

(b) Marketing Orientation

(c) Working capital computation.

ASSIGNMENT

Course Code:MS-95

Course Title:Research Methodology for Management Decisions

Assignment No.:MS-95/TMA /SEM-I/2019

Coverage:All Blocks

Note : Attempt all thequestions and submit thisassignment on or before 30

th

April, 2019to the

coordinator of your study center.

1.Describetheterms"Unitofanalysis","CharacteristicsofInterest"and"DecisionMaking Unit". Why is there confusion between the first two?

2.What is stratified sampling? How allocation of sample to different strata is done? Discuss the benefits of such an approach.

3.Whatistheobjectiveofdoingfactoranalysis?ExplainthetermsinvolvedinFactor Analysis? How many factors one need to take.

4.A physical instructor claimsthat a particular exercise when done continuously for 7 days reduces body weight by 3.5 kg. Five overweight girls did the exercise for 7 days and their body weight were found as under:

Girls12345

Weight before exercise7072757178

Weight after exercise6670726672

Making use of the sign test, verify the claim at=0.05 that the exercise reduces weight

by at least 3.5 kg.

5.Discussthemajorelementsofcommunicationdimensionsthatarerelevanttoa

presentation.

ASSIGNMENT

Course Code:MS-423

Course Title:Marketing of Financial Services

Assignment Code:MS-423/TMA/SEM-I/2019

Coverage:All Blocks

Note : Attempt all the questions and submit this assignment on or before 30

Th April, 2019 to the coordinator of your study center.

1.Explain the characteristics of services and discuss the implications that they create for

marketers of financial services.

2.WhatarePricingObjectives?Explainthevariouspricingmethodsanddiscussthe traditional pricing approach used by the banks.

3.Briefly explain traditional instruments used for project financing. Discuss in detail the

new financial instruments used for project financing.

4.Differentiate between life andgeneral insuranceand explain the strategy to expand

insurance business in rural areas.

5.What are the emerging issues in the financial services marketing? How these issues

are necessitating change in the marketing of financial services?

ASSIGNMENT

Course Code:MS-424

Course Title: International Banking Management

Assignment Code:MS-424/TMA/SEM-I/2019

Coverage:All Blocks

Note : Attempt all the questions and submit this assignment on or before 30

Th April, 2019 to the Coordinator of your study center.

1.Explain the role of International Monetary Fund (IMF) and discuss the different financing facilities extended by IMF to its member countries. Comment, briefly, on thetrendsof financing by the IMF to its member countries in the last two years.

2.Whatistherationalefor'Regulation'ofInternationalBanking?Explainthedifferent forms of regulation.

3.Explain the importance of 'Choice of Law' in the context of International Banking and

discuss the factors influencing the Choice of Law.

4.Meet the Bank Manager of your choice and discuss with him/ her, the role of a Corporate Treasury and the traditional activities in which they are involved.Write a note on your discussions.

5.Discuss the different types of financial risks that are relevant for International Banking.

ASSIGNMENT

Course Code:MS-425

Course Title: Electronic Banking and IT in Banks

Assignment Code:MS-425/SEM-I/2019

Coverage :All Blocks

Note: Attempt all thequestions and submit on or before 30

Th April, 2019 to the Coordinator of your study center.

1.What do you understand by Decision Support System (DSS)? Explain the Interactive decision making process of DSS and its essential characteristics.

2.Meet the Bank Manager of your choice and discuss with him/her the Magnetic Ink Character Recognition (MICR) technology used in the clearing house operations. Also find out how the MICR cheques processing is different from the Truncation of cheques system?

3.Explain themeaning of 'Supply Chain Management' (SCM) and discuss its functions. What are the advantages and disadvantages of Supply Chain Management?

4.DescribethewidelyusedBiometrictechniques.WhataretheprosandconsofBiometric security.

5.What do you understand by a Data warehouse? Why is a Data warehouse required? Describe the major steps involved in a Data warehouse building process.

ASSIGNMENT

Course Code:MS-494

Course Title: Risk Management in Banks

Assignment Code:MS-494/SEM-I/2019

Coverage:All Blocks

Note: Attempt all thequestions and submit this assignment on or before 30

Th April, 2019 to the Coordinator of your study center.

1.WhatdoyouunderstandbyAssetLiabilityManagement?BrieflyexplaintheALM process and discuss the role and functions of various sub-committees of Asset Liability Committee (ALCO) in a Bank.

2.MeettheBankManagerofyourchoiceanddiscusswithhim/her,thedifferent techniquesusedforthemeasurementandmanagementofinterestrateriskinBanks. Write a note on your discussions.

3.Whatisliquidityriskandhowisitdifferentfromotherrisks?Explaintwodifferent measures of finding out the liquidity risk.

4.What is currency risk? Discuss the importance of managing such risk. How are various currency derivatives used to manage currency risk?

5.WhatdoyouunderstandbyCapitaltoRisk-weightedAssetsRatio(CRAR)? Whyhas this ratio been prescribed by the Reserve Bank of India for banks? Give the main details of this requirement.

ASSIGNMENT

Course Code:MS-495

Course Title: Ethics and Corporate Governance

in Banks

Assignment Code: MS-495/TMA/SEM-I/2019

Coverage:All Blocks

Note : Attempt all the questions and submit this assignment on or before 30

Th April, 2019 to the coordinator of your study center.

1.Whatdoyouunderstandbysocietalculture?Explainhowisattitudestoactivitieslike gambling, drugs and child labor analyzed?

2. What are the ethical issues involved in marketing function and advertising business?

3. Briefly discuss the disclosure and transparency requirements for listed banks.

4. How is Corporate Social Responsibility integrated into every aspect of Company's day to day working? Discuss.

5.HowdidGlobalTrustBank(GTB)climbtothepinnacleandfellfromgrace?Howwasa moratorium imposed by Reserve Bank of India (RBI) on GTB?

6. Write short notes on any two of the following:

(a) Integrated Sustainability Reporting

(b) Triple Bottom line Approach of CSR

(c) Equator Principles