SUPPLY CHAIN MANAGEMENT QUESTION BANK PART IV(107) Explain the interfacing between logistics and functional members of thesupply chain, with examples?(108) Logistics is a strategic resource; discuss the same in the global context?(109) Explain global sourcing and its advantages and disadvantages. How can youarrive at the best course of action for global sourcing?(110) Explain world-class management model in respect to SCM?(111) Explain in detail the process of re-engineering?(112) What are the benefits of re-engineering in supply chain?(113) Explain the benefits of integrated approach for implementation of SCM?(114) It is a fact; SCM and BPR have a common goal and are interrelated.Explain the sentence with examples?(115) Explain the parallels between the BPR & SCM philosophy?(116) Integration of supply and demand chain will go a long way to build andeffective SCM system. Discuss with examples?(117) Explain with examples demand and demand management?(118) Explain the various models of SCM?(119) Explain push-pull model with relevant examples?(120) Discuss the role of Internet in SCM. Explain e-business and e-commerce?(121) What is Bullwhip effect? Explain the various permutations and combinations to reduce this effect in SCM?(122) What are the reasons for variability in the supply chain? Explain in detail with relevant examples?(123) How do you link goods flow, information flow and cash flow in SC integration? Explain with appropriate diagram?(124) Define logistics and elucidate with appropriate examples in the Indian context?(125) Explain the various factors of logistics with special reference to transportation?(126) What are the stages for selection the appropriate transport mode and why? (127) Why is transportation important in a firms supply chain?(128) What is more important-inbound or outbound logistics in a supply chain?(129) Give relevant examples of the problems involved in logistics activity. How can we overcome them?(130) What is a supply chain and what is effective SCM?(131) What are the factors that link supply chain?(132) How can customer service be improved by proper implementation of SCM?(133) What are the fundamental concepts on which customer focused marketing is built on?(134) Can you define Basic Customer Service?(135) Why SCM became an important managerial issue during 1990s?(136) Do you see any difference between a functional and an innovative product? How these differences influence the supply chain design and its performance objectives?(137) Explain various supply chain processes for an integrated SCM. Are there any other processes that you can think of ?(138) What are the primary responsibilities of logistics group and marketing group within an organization? Why there is a conflict between the two? What measures can be taken to enhance cooperation?(139) What are the differences between manufacturing/logistics approach when the basis for competing isi) Cost leadershipii) Differentiation(140) Logistics is the function that is responsible for the flow of materials into, through and out of an organisation. Elaborate?(141) These are many possible structures for SC, but the simplest view has materials converging on an organising through tiers of suppliers and products diverging through tiers of customers. Elaborate?(142) It is said that the overall aim for logistics is to achieve high customer satisfaction or perceived product value. This must be achieved with acceptable costs. How would you find the best balance?(143)What is Physical Distribution Management? Describe its components? Also, elucidate the total approach to PDM?(144)Describe the evolution of Supply Chain concept. What in your opinion is the most important stage?
MANAGEMENT INFORMATION SYSTEM
(1)It is said, Information and communication are most of the time complementary and sometimessupplementary to each other. Elaborate!
(2)What do you understand by competitiveness of ICT? Highlight the impact of ICT for the developing nations with respect to the economic activities.
(3) What are the hardware and software issues for the technology for convergence? Also explain what do you understand by soft switched-based applications?
(4)What are the standardized protocols for call control and media mapping in network multimedia communications over packet-based networks? Describe them!
MIS QUESTION BANK PART 2(39) Excel is a versatile spreadsheet package. It can do wonder for accountants. Comment.(40) With so many ready made and customized software available-The need for a manager is to learn to use them effectively rather than learn to program them.. Do you agree?(41) What makes Java an almost perfect web programming language?What are its disadvantages?(42) What are the different phases of traditional system life cycle?(43) What are the three phases of traditional system life cycle where users are highly involved?(44) What are the various steps and deliverables in the development phase?(45) In which phase of system life cycle the following are performed? Defining the problem, identifying its causes, specifying the solution, and identifying the information requirements.?(46) What are the three major areas of feasibility, which are addressed in system analysis?(47) Which of the design lays out the components of the system and their relationship to each other, as they would appear to users?(48) What types of resources are used in an information system?(49) What are the different types of computer based information system used in different functional areas business by organizations?(50) Who are the typical users of information system?(51) What is the most common form of IT enabled organizational change?(52) Which form of organizational change requires business processes to be analyzed simplified and redesign?(53) When outsourcing should be used by the organizations?(54) How Information systems can contribute for total quality management?(55)What are the technology related challenges that are invisible to your organization? Highlight the pitfalls? How integrated software applications can help in this?(56) What are integrated software applications? Talk about their advantages and business utility.(57) Write notes on the business software solutions provided by(a) SAP(b) PeopleSoft(c) Oracle(d) Microsoft(58) Compare the Business solutions provided by Microsoft and SAP. Is the rivalry justified? Clearly highlight the features which are common between the two.(59) Explain briefly the terms:(a) subject orientation(b) granularity(c) aggregations(d) partitioning(e) time variancy.(60) In the context of a data warehouse:(a) what is a concept hierarchy?(b) what do you mean by factual information?(c) what is a snowflake schema?(61) What is change in the focus of operations management? Is this change in the focus is due to tlie increase of competitiveness in Business? Elaborate.(62) What are the types of inventoty management systems? Define them and partition them into further classes. Also, briefly explain each subdivision.(63) What is computerized mnaintenance management? Explain tlie conceptual modelthrough which the maintenance function can achieve its objectives on a sustained basis.(64) How the financial systems, facilitated by computer software, are important economy of data processing and administrative efficiency?(65)Computers are often referred to as 'number crunchers'. Evaluate the statement in the context of financial planning.(66) What are the main features of a cotnpirterised General Ledger System?(67)Identify the role of transaction processing system in the development information system.(68) Suggest few modules, you would like to add to improve the Marketing Information System.(69)List the analytical methods, which could be used effectively in the modules of human resource management for the development of subsystem.(70) How does computerized Personnel Information systems help in managing human resources more efficiently?(71) Discuss tlie importance of iniformnation system for business decisiotis.(72) Distinguish between data and knowledge.(73) Explain the steps involved in tlie developnient of busitless systems.(74) Visit some of the organizations to identify the information systems used for better management. Suggest the ways for the improvement.? (75) Identify arid rialne some of tlie computerized iliforrnatiorl systerns used in production management, HRD and marketing?.(76)Does an organization have a right to collect and share information without the permission of person concerned? What are the ethical issues involved in information society.(77) Every component of a computer such as software, hardware and network should beprotected. Justify!(78) Why should every organization have a disaster recovery plan to protect itself? What are the main components of a disaster recovery plan?(79)Write a brief note on virus threat and a protection strategy.(80)Discuss fully the purpose of an information system.
Management information system notes very important(81)Discuss why management needs information. Is it possible for the management of an organization to make effective decisions without the aid of an information system? Discuss.(82) In the end, the information system is recognized only as a foundation for human judgment, insight and inventiveness. Discuss.(83) What impact does the implementation of programmed decision-making have on the management system of an organization?(84) Compare and contrast programmed decision-making information system and decision assisting information system.(85) What are different types of controls and audits required for an informationsystem?(86) Define data and information. What is the difference between the two?(87) What is the need of information in present day society? Why is it necessary to have a structure in an organization?(88) What are the main characteristics of information?(89) What are various ways of assessing the value of information? Explain each method briefly?(90) Write a detailed note on data life cycle.(91) What are the main reasons for success and failure of an information system?(92) Define MIS. What are the main features of an MIS?(93) Write a brief note to explain the evolution of MIS.(94) What are the functions that MIS supports in an organization?(95) What is Simons framework for decision-making? How does it help in MIS design?(96) What are the determinants of MIS design according to Zani?(97) Explain the following statement, there is a two way relationship between organization and Information Systems.(98) What are the main types of software?(99) What are the main functions of operating system?(100) Define multi-tasking and time-sharing system?(101) Difference between compiler and interpreter?(102) Name different generations of programming languages and their characteristics?(103) What are the advantages of open-source software?(104) Describe the decision making process of acquiring application software?(105) What are the components of a computer system?(106) What are the components of a CPU?(107) What factors affects the speed of a computer?(108) Write a detailed note on primary memory?(109) Write a detailed note on secondary memory?(110) Write a detailed note on Input-Output devices?(111) What are plug-and-play devices?(112) What are various types of computer?(113) Define an information system and list its major components.(114) Describe how information system can support a business.(115) Define the Internet, Intranet, and e-commerce.(116) Briefly describe various types of Information Systems.(117) What is the purpose of a TPS? How does it compliment MIS in an organization?(118) List the major advantages of the Internet. Briefly describe impact of Internet on business.(119) Write a note on e-commerce. What are the advantages of e-commerce over conventional business?(120) What is the purpose of a computer aided decision support system? What are the major components of such a system? How does it help the decision making process?(121) Wliat is change in the focus of operations management? Is this change in tlie focus is due to the increase of competitiveness in Business? Elaborate.(122) What are the types of inventory management systems? Define them and partition them into further classes. Also, briefly explain each subdivision.(123) What is computerized maintenance management? Explain the conceptual modelthrough which the maintenance function can achieve its objectives on a sustainedbasis. (124) How the financial systems, facilitated by computer software, are important foreconomy of data processing and administrative efficiency?(125 ) computerised are often referred to as 'number crunchers'. Evaluate the statementin the context of financial planning.(126) What are the main features of a computerised General Ledger System?
Management of public enterprises(1) How do management challenges differ over the stages of growth in a small enterprise? Explain with the help of an example?(2) Discuss the opportunities and threats that free the entrepreneur in the stabilisation free?(3) Describe the various stabilisation strategies that can be used entrepreneur operating a fast food restaurant in a busy metropolitan market?(4) If you were a ready-made garment manufacturers about to enter the competitive field of exports of apparel, what growth strategies would you adopt to ensure a comfortable pace of growth?(5) Describe the organisational requirements for growth orientation in a small scale enterprise?(6) Comment upon the need for performance evaluation and control for a-small scale entrepreneur?(7) What are the measures of overall performance that can be used to assess the working of an S.S.I unit? Explain with an example?(8) How does the production schedule operate as a control tool? Explain? (9) What measures of performance assessment and marketing control would you apply for the following S.S.I enterprises? (a) A beauty saloon (b) A boutique specialising in exclusive apparel. (c) A bakery specialising in supplies to the mid-day meal schemes of some public schools.(10) What are the important considerations in a product design selection? Explain with the help of an example?(11) Discuss the process of prototype development?(12) How do availability of, transportation facilities and labour affect the location decision? What in your opinion are the three most important variables affecting the, location decision?(13) What do you understand by method study and work measurement? How relevant do you think these are for a small scale enterprise?(14) What are the tools of production planning and control that a small entrepreneur can use? Comment with the help of an example?(15) Explain the various quality control tools that can be used by small entrepreneur? (16) What are the different ownership forms available to you as alternatives? Discuss each form in-brief ?(17) Compare a sole proprietorship with a partnership in terms of(a) Tax advantage(b) Secrecy(c) Capital raising ability(18) What are the important characteristics of the partnership form? Is it necessary to register a partnership? Describe the effects of non registration?(19) What are the major advantages that the company form of organisation has over others? What are the important distinctions between a private and a public limited company?(20) Discuss the taxation provisions related to the different organisational forms?(21) After going througn this unit, can you develop a framework to help you to decide upon the selection of the organisational form? What criteria would you take into consideration in deciding upon the ownership form of your organisation?(22) What is the need and significance of the preparation of a project report for a small scale entrepreneur? Discuss with the help of examples?(23) Give an overview of the project preparation process?(24) What are the important infrastructure consideration that you should keep in mind before deciding upon the site of your plant?(25) How would you plan for the technology input needed in your small enterprise?(26) What are the, main project cost components for which of these courses would a commercial bank offer financial assistance?(27) Explain the utility of break-even analysis for judging the profitability of small enterprises, with the help of an example?(28) Describe the common errors in project report formulation?(29) What are thee main sources of short and long term finance for a small entreperneur?(30) Comment upon the position of commercial batiks vis--vis the financing of small enterprises?(31) Discuss the various types of financing requirements that a small entrepreneur may have?(32) Discuss in detail the role of SIDBI as an institution in the context of financing of SSEs?(33) What are the basic steps in system of bringing a product/service from an idea to a finished product/service? (34) How does production design relate to technology determination and equipment selection?(35) The swastik company is considering to start a manufacturing plan t in either Madras, Coimbatore, or Madurai. The company has collected the economic and non economic data shown below?(36) What are the implications of `marketing orientation' on the process of product selection?(37) Think of the `benefits' that an entrepreneur trying to establish a typing school can offer to its customers.(38) Analyse the competitive situation with respect to the scooter market in India. Does it face any competition from the moped and the motorcycle markets?(39) What kinds of intermediaries are involved in selling (a)pressure cookers,(b) cigarettes, and (c)life insurance? (40) What do you understand by OSI? What is the role of OSI in successful enterprise management?(41) What are the main techniques utilised for opportunity scanning and identification? Discuss with examples?(42) Using the framework 2 given in the unit, carry out an opportunity analysis for the following:(a)beauty saloon(b)fast food restuarant(43) How would you use SWOT analysis to identify opportunities for SSI/Self-employment. Discuss with examples?(44) What do you understand by the term entrepreneurial competency? How is the term relevant to entrepreneurship development?(45) Which 5 competencies according to the feedback you got from activity 3, rate highest asdeterminants of entrepreneurial success? Can you explain the significance of each for entrepreneurial success?(46) Describe the process of development of entrepreneurial competencies?(47) Which characteristics of small enterprises enable them to contribute to the economic development process in a developing country like India? Discuss. (49) Taking specific case examples discuss the employment generation potential of Entrieprenurship and-Small small scale enterprises vis-a-vis the large enterprises:(50) In the Indian context, explain the specific role that entrepreneurship has fulfilled in the development of small scale sector?(51) With reference to the support needs of SSE's outlined in the unit, do you think the Indian infrastructure and environment is conducive to the development. of small scale enterprises. Discuss, giving reasons for you answer?
Human Resource planning(1) What is human resource accounting? Discuss with reference to a few definitionsof human resource accounting?(2) What is human resource cost? Discuss the measurement of human resource cost?(3) What are the major components of the original cost of human resources?(4) Explain the need, purpose and the scope of the HR Audit?(5) Explain the similarities and differences between the HR Audit and Financial Audit?(6) Explain the significance of Information System in Human Resource Management.(7) Discuss the criticality of systemising information for effective planning?(8) Explain the various approaches to manageing information at the macro and microlevel?(9) Explain the advantages of computerising human resources information system?(10) Discuss the objectives of performance appraisal?(11) Describe the methods used in performance appraisal?(12) What is Management by Objectives (MBO)? What are its key features?(13) What is the purpose and significance of performance review?(14) Highlight the significance of performance counseling in developingemployees?(15) What is a career? What are the factors which go into the shaping of a career?(16) Name at least two ways that career planning might benefit an individual?(17) Is the concept of career planning and succession planning realistic in todaysrapidly changing environment?(18) What is orientation? What is an orientation kit?(19) Identify the importance of orientation and tell how you would orient a newmanagement trainee?(20) Induction is the guided adjustment of employee to the organisation andhis work environment. Discuss?(21) What are the main causes of job dislocation?(22) What are the solutions to deal with dislocated employees?(23) Outline the steps in the personnel selection process?(24) What are the common interview problems? How can they be overcome?(25) Explain in some detail how you would go about analysing and evaluatingthe effectiveness of an employee selection programme? (26) Tests often do not reflect an individuals true ability. What are your viewson this statement?(27) What is recruitment? What are the methods and techniques of recruitment?(28) Give several advantages of recruiting from internal sources and externalsources?(29) Explain the concept of competency and competency approach to job analysis?(30) Describe the various methods of the competency mapping?(31) Explain the major benefits of competency approach to job analysis?(32) Explain the various approaches to role definition?(33) Describe the factors leading to changes required in role descriptions?(34) Define role description and explain the uses of role descriptions?(35) What do you mean by job analysis? Explain the process of job analysis.(36) Explain various methods of collecting information for job analysis?(37) Define job description. Explain the uses of job description?(38) Explain the various human resource systems supported through performanceappraisal systems in organisations?(39) Explain the transformational process through social, economic, organisationaland technological changes at workplace?(40) Discuss the role of human resource measures and audit in HRP system?(41) Explain the various methods of human resource supply in an organisation?(42) Describe the factors affecting internal levels. Explain the reasons for increase inemployee groups?(43) Discuss the employee turnover analysis. Explain the different techniques forsupply management? (44) Explain the concept of human resource forecasting. Discuss various techniquesused in forecasting human resource planning?(45) Explain the issues in demand forecasting. Discuss the different factorscontributing to demand forecasting?(46) Explain the review process of human resource planning. Discuss how it balancesthe competing and conflicting elements?(47) Explain the concept of human resource forecasting. Discuss the manning andutilization of manpower?(48) Describe the various forecasting techniques. Explain how these techniques arebeing used in forecasting process?(49) Explain the review process of human resource planning. Discuss how it balancesthe competing and conflicting elements?(50) Explain the concept of human resource forecasting. Discuss the manning andutilization of manpower?(51) Describe the various forecasting techniques. Explain how these techniques arebeing used in forecasting process?(52) Explain the role of HR professional in human resource planning process inorganisations?(53) Describe the various forecasting techniques and how these techniques are beingused in human resource planning?(54) Explain the barriers to HRP. Bring out the requisites for effective planning?
Windows Proagramming1)Write an event procedure to find and display the string - length of an input string.2) Create a simple VB application to simulate the billing application of a gas - agency. The bill should contain the bill-no (auto generated), date and time also. Design theuser - interface with appropriate controls. Also, design the splash - screen for thisapplication.3)Write an event procedure to sort list of n - numbers in ascending order. Design an user - friendly interface for the application with appropriate controls.4)Create a simple VB application to simulate the generation of a LIC premium receipt . The premium receipt should contain the Policy No. date, time, details of the policy, name of the policy holder, address and amount. Design the splash screen for this application.5) Write an event procedure to concatenate two strings given as input and should display the resultant string. Use appropriate controls to design the user-interface.6) Create a VB application to simulate the menu-design NOTE-PAD. Note : No need of doing any programming for the application menu - design is enough7) Create a form with a picture-box. Find 3 interesting pictures and use a timer control to cycle these 3 pictures every one second. Place an exit button to close the application.8) Write an event procedure to display the type of the triangle, given the measurements of its 3 sides by the user.9) Create a form where the user enters some text into a text-box control and have the resultoutput into a label in a different font with the colour change in the background of the form.10) Write an event procedure to collect an ,integer from the user and find out whether the giveninteger is an odd integer or an even one. Design a splash screen for this application. Useappropriate controls on the form.11) Collect the first name, middle name and the last name from the user on three separate, text-boxes and display the user's short J name.12) Write a Visula Basic program to compute the FV (Future Value)of an investment. The formulato be used is as follows :FV - Investment * (1 + Interest rate ) yearsAlso, design a splash screen for this application. Use appropriate controls to design the UserInterface.13) Design a simple application DVD's, writing pads, pens, wherever necessary. to generate a bill for a stationery shop which sells books, CD's, pencils and other stationery items. Assumptions can be made14) create a VB program to introduce yourself should provide the complete information appropriate controls on the form. to the lab faculty. when the program is run,it about yourself. Design a good interface with15) Create a VB application to simulate a simple calculator to perform the arithmetic operations like addition , multiplication , division and finding out percentage, Select and place appropriate controls on the form to provide user - friendly interface . Create a menu similar to that of a note-pad application using menu editor 16) Create VB application to calculate and display the Gross-pay ,Deductions and the Net-pay for the employees of the company , given the Basic Pay, TA , DA, Perks, HRA and deductions(GPF, medical contribution , pension scheme , loans).The pay-slip should consist of all the details of the employee along with the pay details . Consider the following details for calculating the DA,HRA perks, allowances.TA=RS800/ for the employeesDA=40% of basic payPerks =3% of basic payHRA = 30% of basic pay17) Create a VB application to check whether the given string is a palindrome or not.18) Create a simple application to simulate the billing system for an automobile spare parts shop .Also design the splash screen for this application. The UI should be user-friendly with appropriate controls.19) Create a VB application which will display the string-length for a given string.
Financial Management QUESTION BANK
Financial Management question bank
Repeated questions for all indian universities
Q.1 Define the term Financial Management. What are the characteristics of Financial Management?
Q.2 Explain the basic characteristics of a sound financial plan?
HUMAN RESOURCE MANAGEMENT QUESTION BANK
Q1. Why should an organisation introduce a grievance procedure ? Explain the pre-requisites of a grievance procedure briefly outline the features of a grievance procedure and the steps in grievance handling.
Or
Briefly outline the features of a grievance procedure and the steps involved in grievance handling.
Q2. Why should organisations have formal grievance procedure
ORGANIZATIONAL BEHAVIOUR QUESTION BANK
Q1.(a). In Human Relations Movement, according to Fred Luthans three major events took place, describe these with suitable examples.
(b). Define Organizational Behaviour, what are the basic assumptions, which you come across during the study of this subject.
Q2. (a). Enumerate the basic Fundamental Concepts of Oranizational Behaviour. Also, give out various 4 models with facets one can read in this subject study.
(b). Describe the theory of unconscious behaviour as shaped by Sigmund Freud. Give out the characteristics of needs or motives, which are directed to satisfy by Human behaviour
Strategic Management question bank
Q1. Why should a company have Mission Statement ? Discuss its role and functions. Give examples of mission statements in relation to any three of the following organisations:
A corporate hospital in the private sectorA specialised professional educational and training institution in the Government sectorA technical and management consulting firm in the private sector.A electric supply undertaking in the Government sectorOR
Briefly explain 7-S Framework. In what way can the framework be helpful in strategic formulation and implementation?
Industrial relations question bank
Q.1. (i) Explain the determinants of union management relations. Suggest with the help of an example measures for improving union management relations in organisations.
(ii) Describe the influence of International Labour Organisation (ILO) on industrial relations system in India.
Q.2. (i) Describe the genests and state of the present structure of trade unions in India.
ecurity and portfolio management
Q 1 Analyse the role of Self-regulation in Indian Securities Market. Between the Self-regulation and Legislative regulation, which is more relevant for India and why?
Q 2 Most of the technical indicators make sense when viewed individually but when one examines many technical indicators simultaneously, the interpretation of their collective meaning is often contradictory and confusing Analyse this statement with the help of suitable examples.
Q 3 Compare and contrast the Fundamental Analysis and the Technical Analysis. Between these two, which one you consider superior and more realistic in the context of Indian Securities Market, explain fully.
Q 4 An investor wants to invest some of his surplus money in securities. Discuss, in detail, the various steps that are involved in his investment decision making process.
International Financial management
Q.1 Answer the following questions:
(a) Define exposure, differentiating between accounting and economic exposure.
(b) Describe at least three circumstances under which economic exposure is likely to exist.
Management of financial services
Q.1 Discuss the Economic and Financial functions of the Financial Market? explain the role played by the reserve bank of India in regulating the money market in India.
Q.2 Explain the financial activities which come in the ambit of merchant Banking? What is the code of conduct laid down by SEBI which the merchant bankers have to abide by?
Q.3 Corporate Restructuring is the process by which a company can consolidate its business operations and strengthen it position for achieving its desired objectives. Explain this statement and point out the different ways in which restructuring could be done. What do you understand by securitization?
Employment Relations question Bank
Q.1Explain various approaches of grievance resolution. Describe the role of HR department ingrievance redressal procedure in your organization or any organization you are familiar with. Discuss the advantages of formal mechanism of grievance redressal. Briefly describe the organization you are referring to.
Q.2Define Discipline. Describe the disciplinary action procedure which has taken place in your organisation or any organisation you are familiar with. Suggest measures to improve it.
Business Environment
Q. 1. Define environment and explain various critical elements of macro-economic environment Also examine the interaction between economic and non-economic environment.
Q.2. Explain the trends in industrial policy in India. What measures have been taken recently to liberate the industry from excessive controls?
Q.3. Discuss the problem of poverty in India. What measures has the Government taken for the removal of poverty in India?
Principles of Management Question bank
Q. 1. What is `management' ? Discuss the importance of management in modern business organisations.
Or
Define 'management'. What is the importance of management in today's business world ?
Managerial Economics Question bank
Q. 1 Define Management Economic. Discuss the nature and scope of Managerial economics.
Q.3 What do you mean by discriminating monopoly. Explain the price and output determination is discriminating monopoly.Q. 4 Write short note on:-(i) Opportunity costReplacement and Historical costIncremental costs and Sunk costsPast and Future costShort run vs Long run Costs.Q. 5 Distinguish between Accounting Profit and Economic Profit
Consumer behaviour Question Bank
Q.1 Briefly explain the VAL II lifestyles approach. How in your view is this explanation of lifestyles segments useful in development of marketing strategy?
Q.2 How does the knowledge of personality help marketers develop suitable marketing communication? How will you as a marketer use the knowledge of consumer personality to develop advertisement campaigns Describe in each case how the knowledge of personality has been applied.
Q.3 What do you understand by motivational conflict? Talk friends/close associates about some of their recent purchases and collect from their examples of
