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ANNAMALAI UNIVERSITY
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1.1 PRINCIPLES OF MANAGEMENT
1. ‘Management is the force which leads, guides and directs an organization in the
accomplishment of pre-determined objectives’. Do you agree or disagree? Justify.
2. Management is regarded as an art by someone, science by others but in reality
science should have many more. The truth seems to be somewhere in between.
In the light of this statement, explain to exact nature of management.
3. ‘The job of the supervisor is many more difficult than that of higher level managers’.
Explain the major responsibilities of a supervisor in an agro based Industry.
4. “A good leader is not necessarily a good manager”. Take one example from service
industry as per your choice and compare the role of leaders and managers.
1.2 MARKETING MANAGEMENT
1. Describe “The evolution of retail in India' in your words, highlighting the latest
trends in Indian retail. Critically examine the future of Indian retailing if global
players are allowed to enter India.
2. Many marketers have tried and failed with "Green marketing" programs. Identify
and describe the main problems with such campaigns. Recommend suitable
remedies to overcome the problems.
3. Identify tope three advertising agencies in India, and describe the main reasons
for their success. List out recent successful campaigns of these agencies.
4. In today’s India the growth of online marketing is going with upward trend.
Discuss the Pros. & Cons. Which segment of consumers and what kind of
products dominates online marketing
1.3 FINANCIAL MANAGEMENT
1. Select an organistion of your choice and discuss the cash Management system
in that organization. Give your Views or suggestions on the prevailing system of
cash management in that organization and any suitable changes to be brought
about, to improve the present system.
2. Discuss the critical decisions that you need to take in working capital
management. Emphasize the important ways in which these decisions differ
from those concerned with the management of the fixed capital of a business.
3. “High dividend payout ratio goes in hand with high price earnings ratio and low
dividend payout ratio goes hand in hand with low price earnings ratio.”
Comment your views on this statement elobrately.
4. Identify the macro factors which are prevailing in the global economy, leading to
mergers and acquisitions.
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1.4 DATABASE MANAGEMENT SYSTEM
1. An advertisement is issued giving essential qualifications for MBA
programmes, the last date for receipt of application, and fee to be enclosed
with the application. A clerk in the admission office checks the received
applications to see if mark sheet and fee are enclosed and sends valid
applications to the concerned academic department. The department checks
the application in detail and decides the applicants to be admitted, those to be
put in the waiting list, and those to be rejected. Appropriate letters are sent to
the admission office which intimates the applicant.
Questions:
A. Design DFDs corresponding to the above problem.
B. Draw the Enhanced-ER diagram for the admission procedure in
university showing all entities, relationship, aggregation, generalization,
and specialization)
C. Create normalized tables till 3NF.
2. What do you mean by PL/SQL . What are the advantages of PL/SQL over SQL.
Explain the functions of control loops with examples.
3. Consider the following relations:
Employee(Employee-Name, Company-Name, Dept, Salary)
Write SQL for the following:
a) Find the total salary of each company
b) Find the employee name who is getting lowest salary
c) Find the company name which has lowest average salary
d) Find the employee name whose salary is higher than average salary of
XYZ.
e) List all the employees whose name starts with the letter ‘L’
f) Find the maximum salary given to employees working in ‘accounts’
department
g) Find the second maximum salary from the table
4. Create a procedure that deletes rows from the employee table. It should accept
1 parameter, job; only delete the employee’s with that job. Display how many
employees were deleted. Write a PL/SQL block to invoke the procedure.
Change the above procedure so that it returns the number of employees
removed via an OUT parameter. Write a PL/SQL block to invoke the procedure
and display how many employees were deleted.
1.5 HUMAN RESOURCE MANAGEMENT
1. “HR Managers should have a seat at the Strategic-Management table, but only
when they earn it”. Discuss.
2. Suppose a key employee has just resigned and you are the department
manager. After you have sent your request for replacement, how could you help
the recruiter to find the best replacement?
3. Suppose you are going to design a training programme for newly hired first-line
sales managers results from the needs assessment indicate that they will need
training on company policies and procedures, handling customer complaints,
and motivating sales personnel. What learning principles will you build into the
programme? What training methods would you choose? Explain your choices.
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4. A growing number of employees are reluctant to accept overseas assignments.
Why do they refuse? What benefits and services would you offer to them to
accept such transfer?
1.6 MANAGEMENT INFORMATION SYSTEM
1. “Different models of decision makers have been proposed to explain their
behavior in decision making process; some suggest complete rationality, others
suggest bounded rationality”. Describe these models and show how they
contribute to arrive at a decision.
2. “In designing structure for information systems, a variety of forms can be
used”. Discuss these forms and the situations in which each of these can be
used effectively.
3. Draw an interface matrix between following application areas establishing all
sub modules in that application. Personnel, finance & production.
4. In managing the business of a restaurant, What are some decision that must
be made in the areas of Strategic planning, managerial control, operational
control?
1.7 SOFTWARE PROJECT MANAGEMENT
1. “An important goal of controlled software management is clear delineation of
responsibility and mechanisms for accountability” – Discuss elaborately an
organization’s process implementation.
2. An organization that lacks a significant level of automation is unlikely to have a
truly mature process. Evaluate an organization’s automation level.
3. The project uses measurable and prioritized goals for managing the quality of its
software products such as, functionality, reliability, maintainability ad usability.
Discuss in detail.
4. “The activities for quantitative process management review with the project
manager on both a periodic and event driven basis” – Discuss
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Before extending credit, ascertaining and analyzing the credit worthiness of
customers is an important and difficult task. Comment your views.
2. A branch or business segment that shows negative operating income should be
shutdown. Do you agree or not? Justify your views for and against.
3. X is the owner of Cafe at Delhi University, is trying to decide whether to make
pizza or buy them from a supplier Super Narula, in Delhi. X has come to you for
advice. What factors would you tell him to consider in making his choice?
4. You are required to collect the balance sheets of your company or any other
company for past three years and analyze the trends in working capital. What
do these trends indicate?
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