Mbanotesindia.com

June, 2010

Ms-61 : Consumer Behaviour

SECTION – A

1. What are the major influences on organizational buying ? You have been asked to manage the replacement supplies of printers and photocopies in your organisation. How would you define this organisational buying situation and the characteristics associated with it ?

2. What function do attitudes fulfil in consumer behaviour ? Briefly explain any one of the multiattribute models of attitudes and explain how would you use the understanding of this model in your marketing decisions.

June, 2011

Ms-61 : Consumer Behaviour

SECTION – A

1.  You have been asked to advise a mens wear apparel manufacturer, to help them suitably segment their market and identify the most appropriate target segment. The company manufactures both formal and casual wear, and has a stylish, upmarket range. You want or to apply the VALSII typology to help them identify the target segments. Explain how would you utilise this approach and which segments would be the most appropriate for this manufacturer ?

2.  Discuss the components of an attitude. Taking the example of a consumer enable purchase decision, explain what functions do attitudes play in consumer decision making.

December, 2011

Ms-61 : Consumer Behaviour

SECTION – A

1. (a)  What are the major applications of life style marketing utilised by present day marketer ? Illustrate using suitable examples.

(b)  As a retailer of expensive leather luggage, which approach to lifestyle segmentation

ms-61 june 2013

June, 2013

MS-63 : PRODUCT MANAGEMENT

SECTION-A

1. Distinguish between the following giving suitable examples :

June, 2013

MS-63 : PRODUCT MANAGEMENT

SECTION-A

1. Distinguish between the following giving suitable examples :

(a) Convenience and shopping products

June, 2013

MS-63 : PRODUCT MANAGEMENT

SECTION-A

1. Distinguish between the following giving suitable examples :

(a) Convenience and shopping products

December, 2012

MS-61 : CONSUMER BEHAVIOUR

SECTION – A

1. (a) Explain the various roles that different people as individuals can take in the context of consumer buying behaviour, taking the examples of :

(i) Toys