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December, 2012

MCO-06 : Marketing Management

1.  (a) "Marketing involves satisfaction of consumer needs." Comment.

(b) Outline the steps in marketing management process.

2.  Briefly explain various stages involved in the consumer buying decision process.

June, 2013

MC0-06 : Marketing Management

1. What is marketing information system ? Explain the major components of marketing information system.

2. (a) State the requirements of an effective market segmentation.

(b) "Marketers use a number of alternative bases for positioning their products". Explain