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MANAGERIAL COMMUNICATION (Code: 11MBA16)

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MANAGERIAL COMMUNICATION MANAGERIAL COMMUNICATION
 

MANAGERIAL COMMUNICATION SOLVED PAPERS AND GUESS 

 

Product DetailsVTU University MANAGERIAL COMMUNICATION SOLVED PAPERS AND GUESS 

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2016

 

RATING OF BOOK: EXCELLENT

 


ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other Bharathiar University book solutions now mehta solutions brings top solutions for VTU University. this MARKETING MANAGEMENT contains previous year solved papers plus faculty important questions and answers specially for VTU University.questions and answers are specially design specially for VTU University University students .

 

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  •  Case studies solved 
  •  New addition fully solved
  •  last 5 years solved papers with current year plus guess

 

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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

 

 

 

Module 1:

Introduction: Meaning & Definition, Role, Classification – Purpose of communication – Communication Process – Characteristics of successful communication – Importance of communication in management – Communication structure in organization – communication in conflict resolution - Communication in crisis. Communication and negotiation. Communication in a cross-cultural setting

Module 2:

Oral Communication: Meaning – Principles of successful oral communication – Barriers to communication – Conversation control – Reflection and Empathy: two sides of effective oral 23 communication. Modes of Oral Communication. Listening as a Communication Skill, Nonverbal communication.

Module 3:

Written Communication: Purpose of writing – Clarity in writing – Principles of effective writing – Approaching the writing process systematically: The 3X3 writing process for business communication: Pre writing – Writing – Revising – Specific writing features – Coherence – Electronic writing process.

Module 4:

Business Letters and Reports: Introduction to business letters – Types of Business Letters -Writing routine and persuasive letters – Positive and Negative messages Writing Reports:

Purpose, Kinds and Objectives of reports – Organization & Preparing reports, short and long reports Writing Proposals: Structure & preparation. Writing memos Media management: The press release – Press conference – Media interviews Group Communication: Meetings – Planning meetings – objectives – participants – timing –venue of meetings. Meeting Documentation: Notice, Agenda, and Resolution & Minutes.

Module 5:

Case Method of Learning: Understanding the case method of learning – Different types of cases – Difficulties and overcoming the difficulties of the case method – Reading a case properly (previewing, skimming, reading, scanning) – Case analysis approaches (Systems, Behavioural, Decision, Strategy) – Analyzing the case – Dos and don’ts for case preparation – Discussing and Presenting a Case Study

Module 6:

Presentation skills: What is a presentation – Elements of presentation – Designing & Delivering Business Presentations – Advanced Visual Support for Managers

Negotiation skills: What is negotiation – Nature and need for negotiation – Factors affecting negotiation – Stages of negotiation process – Negotiation strategies

Module 7:

Employment communication: Introduction – Composing Application Messages - Writing CVs – Group discussions – Interview skills Impact of Technological Advancement on Business Communication – Technology-enabled Communication - Communication networks – Intranet – Internet – e mails – SMS – teleconferencing – videoconferencing

Practical Components:

• Demonstrate the effect of noise as a barrier to communication

• Make students enact and analyze the non-verbal cues

Old price: 450.00 Rs
Price: 325.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
Quantity: 
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