Module 1:

Managerial Economics: Meaning, Nature, Scope. & Significance, Uses of Managerial Economics, Objectives and alternative hypothesis of the firm – Theories of firm-aumol’s Model and Agency theory- Law of Demand, Exceptions to the Law of Demand, lasticity of Demand- Price, Income, Cross and Advertising Elasticities, Uses of Elasticity of Demand For Decision Making, - Demand Forecasting: Meaning and Significance. Problems on lasticity of Demand. 15

Module 2:

Production Analysis: Concept, Production Function- Total, Average, & Marginal Product, –Law of Variable Proportions & ISO-Quants & ISO Costs - Least cost factor combinationReturns to Scale- Economies and Diseconomies of Scale - Technological progress and production function

Module 3:

Cost and Revenue Profit Functions: Cost Concepts, Fixed and variable costs- Total Cost, Average Cost, Marginal Cost, Opportunity Cost. - Short-run and Long-run Cost Curves Profits: Determinants of Short-Term & Long Term Profits, Measurement of Profit. Break Even Analysis- Meaning, Assumptions, Determination of BEA, Limitations and Uses of BEA in Managerial Economics. (Problems on BEP)

Module 4:

Market Structure: Perfect Competition: Features, Determination of Price under Perfect Competition - Monopoly: Features, Pricing under Monopoly, Price Discrimination - Oligopoly:  Features, Kinked Demand Curve, Cartel, Price Leadership - Monopolistic Competition: Features, Pricing under Monopolistic Competition, Product Differentiation Pricing - Descriptive Pricing- Price Skimming, Price Penetration.

Module 5:

Indian Economic Environment: Overview of Indian Economy, Recent changes in Indian Economy. Measurement of National Income: Basic Concepts, Components of GDP- measuring GDP and GNP, Difficulties in measuring National Income, Growth Rate. Business Cycle – Features, Phases, Economic Indicators, Inflation : Types, causes Measurement , Kinds of Price Indices, Primary, Secondary and Tertiary Sectors and their contribution to the Economy, SWOT Analysis of Indian Economy.

Module 6:

Industrial Policies and Structure: A critical look at Industrial Policies of India, New Industrial Policy 1991; Disinvestment in PSUs - Private Sector- Growth, Problems and Prospects, SMEs – Significance in Indian economy-problems and prospects A brief Industry Analysis: Textiles, Electronics, Automobile, FMCG, Telecom, Pharma. FDI in Retailing, Infrastructure, Pharma, Banking & Insurance Globalization and Indian Business Environment: Meaning and Implications, Phases, Impact of Globalization on Indian Economy across Sectors. Foreign Trade: Trends in India’s Foreign Trade, Impact of WTO on India’s Foreign Trade.

Module 7:

Economic Policies: Fiscal Policy: Objectives, Instruments, Union Budget, Monetary Policy: Measures of Money Supply, Monetary Policy in India– objectives, tools for Credit Control. Role and functions of Comptroller and Auditor General of India (CAG) 16 practical Components:

• Assessment of Impact of advertisement or sales promotion on the demand of a product (Preferably FMCG goods)

• Study of demand elasticity for a product when there is a price increase or price decrease.

• Demand forecasting – Mini project may be given to students to assess the demand for a product or a service using any method.