FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

Strategic Management

Course code: MBA205                                                                L-T-P Structure: 3-1-0                                      Maximum Marks: 100                                                          Course Type: Core Course

Course Outline

The Course structure gives an insight into the strategic planning process done by

organizations. The student is required to learn basics of that how a strategy is formed and

finally implemented by organization .

Module 1

An overview of Strategic Management

Concept, evolution of strategic management as a discipline, characteristics of strategic

management, defining strategy The objectives of strategic management, strategic decision -

making, School of thought on strategy formation, strategy formulation, stakeholders in business,

vision, mission and purpose, goals and objectives of business organization

Module 2

Environmental Appraisal

Concept, environment appraisal, importance of environmental appraisal, Strategic analysis and

choice, environmental threat and opportunity profile (ETOP), organization al capability profile,

strategic advantage profile, corporate portfolio analysis, SWOT analysis, porter's five forces

model of competition, mc kinsey's 7s framework, GE nine cell model, distinctive

competitiveness, selection of matrix,

Module 3

Corporate level strategies

Grand strategies, stability strategies, expansion strategies, retrenchment strategies, combination

strategies, restructuring of business, issues related with all these strategies,

Module 4

Strategic implementation

Issues in implementation, project implementation, procedural implementation, resource

allocation, budgets, organization structure, matching structure and strategy, behavioural issues,

leadership style, corporate culture, values, power, social responsibilities, ethics, bu ilding a

capable organization, functional issues, functional plans and policies, financial, marketing,

operations and personnel plans and policies, Strategy Evaluation-Importance, symptoms of malfunctioning of strategy, organization anarchies, operations control and strategic control, measurement of performance, analyzing variances, role of organizational systems in evaluation

Module 5

Strategic Analysis and Choice

Process of strategic choice, corporate -level strategic analysis, business -level strategic analyses,

subjective factors in strategic choice, contingency strategies, strategic plan, New Business Models, E-commerce business model and strategies, internet strategies for traditional business, key success factors in E-commerce