FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
SECTION-A
| Module |
Course Description |
Hrs. |
| I |
Overview of Retailing: Evolution of Indian Retail Industry, Importance of Retailing, Functions of Retailing, Retail Organisation and Retail Formats. |
5 Hrs. |
| II |
Research in Retailing and Retail Customer: Retail Research - Importance and Scope, Shopping Behaviour of Retail Customers. Retail Buying Process. |
5 Hrs. |
| III |
Store Location and Merchandise Management: Retail Store Location Strategies, Store Design and Layout, Types of Layout, Visual Merchandising and Atmospherics, Visual Merchandising Techniques, Elements of Merchandise Management. |
7 Hrs. |
| IV |
Marketing Strategies for Retailing: Retail market Strategies, Retail Marketing-Mix Strategies, Retail Pricing strategies, Retail Promotion Mix. |
7 Hrs. |
| V |
Managing Retail Business: Customer Relationship Management, Overview of Human Resource Management in Retail Organisation and Retail Information Systems. Retail Supply Chain Management. |
6 Hrs. |
| VI |
Store Management: Responsibilities of Store Manager, Problem at Retail Centers, Store Record and Accounting System - EDI and Bar Coding, Material Handling in Stores. |
4 Hrs. |
| VII |
Emergence of Organised Retailing: Organised Retailing and Online Retailing inIndia, Retailing in RuralIndia, FDI in Retailing, Role of IT in Retailing. |
4 Hrs. |
| VIII |
Franchising: Introduction to Franchising inIndia, Types of Franchising Agreements, Strengths and Weaknesses of Franchising, Key Franchising Agreements inIndia. |
4 Hrs. |
