FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
SECTION-A
Module-I: International Marketing
International Marketing: Introduction, Concept Domestic vs. International Marketing, EPRG Framework, International Marketing Planning.
Module-II: International Market Environment
Identifying and Analyzing Opportunities in the International Trading Environment, understanding the Changes in the World Trading Environment-IMF, WTO, World Bank and their Impact on International Marketing. International Marketing Constraints - Tariff and Non-Tariff Barriers, Trade Agreements.
Module-III: International Marketing Research
Using International Marketing Research to Identify Opportunities, Similarities and Differences. International Product Life Cycle, Selecting Market Entry Modes.
Module-IV: International Product Management Product Portfolios, Standardization and Adaptation. Cases and Current Developments.
Module-V: Managing International Pricing
Environmental Influences on Pricing Decisions – Grey Market Goods, Transfer Pricing, Pricing Strategies Skimming and Penetration Pricing; Currency Considerations in Exporting and in International Marketing.
Module-VI: Promotion for International Markets
International Advertising Strategies, Suitability and Constraints Selecting an Advertising Agency. Personal Selling, Sales Promotion, Public Relations and Publicity, Sponsorship Promotion.
Module-VII: Export Import Documentation
Registration of Exporter, Procedure and Documents, Instruments of Payment, Letter of Credit, Bill of Exchange. Clearance of Goods for Export-Shipping, Transportation and Insurance. Export Finance.
Module-VIII: Evaluating and Controlling
Evaluating and Controlling International Marketing Strategy. Managing International Collaborative Arrangements – Joint Ventures and other Forms for Strategic Alliances.
