FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
3.3: MANAGERIAL COMMUNICATION
Unit-I
The Role of and Process of Communication. Barriers to Communication Surmounting Barriers to Communication, Types of Communication; Listening Process - Elements of Good Listening - Improving Listening Competence. Importance of Feedback - Principles of Feedback.
Unit-II
Characteristics of Non-Verbal Communication - Types and Functions of Non-Verbal communication - Interpreting Non-Verbal Communication; Negotiations - Approaches to Negotiations - Preparing for and Conducting Negotiations.
Unit-III
Making Presentations - Choosing a Method of Speaking - Analyzing the Audience - Nonverbal Dimensions of Presentations - Speeches for Commemorative Occasions - Effective Presentation Strategies. Persuasive Speaking.
Unit-IV
Report Writing - Types of Reports - Structure of Reports - Individual and Committee Reports - Essentials of Good Report Writing. Business Letters -Drafting Letters Relating to Enquiries and Replies; Orders and Replies; Complaints & Claims. Effective Business Correspondence. Drafting A Resume.
Unit-V
Media Relations - Building Better Relations with Media. Investor Relations -Framework for Managing Investor Relations. Managing Government Relations - Ways and Means of Managing Governing Power. Crisis Communication -Do’s and Dont’s in the Wake of a Crisis.
