FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
3.2: INTERNATIONAL BUSINESS
Unit-I: Global ImperativeAn Overview–International Business: A Global Perspective–Emergence of Globalization–Drivers of Globalization–Internationalization Process–Stages in International Business–Approaches to International Business; The World of International Business: Regional and Global Strategy–The Multinational Enterprise–Triad and International Business–International Trade Theories; Environment of International Business-Cultural Environment and Political Environment. Unit-II: Global Business & National RegulationRationale for Government Intervention–Forms of Trade Regulation at National Level-Tariff and Non-Tariff Barriers. Regional Economic Integration: Levels of Economic Integration–Benefits & Costs of Economic Integration-Major Trading Blocks: EU, NAFTA, ASEAN and SAARC. Multilateral Regulation of Trade and Investment-Basic Principles of Multilateral Trade Negotiations–GATT and its early Rounds–World Trade Organization–Structure and functions–TRIPs & TRIMs-WTO & India–UNCTAD. Unit-III: Global Business and Entry StrategiesGlobal Market Entry Strategies–Exporting, Licensing, Franchising, Contract Manufacturing, Assembly and Integrated Local manufacturing. Global Ownership Strategies: StrategicAlliance- Types of Strategic Alliances–Selection of Strategic Alliance Partner, managing and sustaining Strategic Alliance–Cost and Benefit Analysis of Entry Strategies: Entry Analysis and Entry Strategy Configuration. Unit-IV: Global E-BusinessConceptual Framework of E-Business–Prerequisites for Effective E-business Transactions–E-Enabled Business Process Transformation and Challenges–E-business Technology and Environment – E-Business Applications – E- Business Models–Alternative E-business Strategies–Global E- Marketing – Electronic Processing of International Trade Documents – Policy Framework for Global E-Business. Unit-V: Managing Global BusinessStrategy and Global Organization - Global Strategic Planning–Going Global and Implementing Strategies–Intercultural Communications–Intercultural Human Resources Management in Global Context.
