NIMS UNIVERSITY RAJASTHAN, JAIPUR open university
SOLVED ASSIGNMENT HELP 2016-17
Product Details: NIMS UNIVERSITY RAJASTHAN, JAIPUR open university SOLVED ASSIGNMENT HELP
Product Name: Product and Brand Management
Format: PDF OR WORD FILE by email attachment same day
Pub. Date: NEW EDITION Current assignment
Edition Description: 2016-17
Rating : GRADE A QUALITY DIFFERENT ASSIGNMENT TO DIFFERENT USER
Q.1 Write short notes on the following
1. Branding 2 marks
2. Penetration strategies 2 marks
3. Family brand 2 marks
4. Brand Differentiation 2 marks
5. Brand Positioning 2 marks
Q.2 . Is there any relationship between brand personality and human personality if so, comment and what may be the consequences? 5 marks
Q.3 . Explain the seven stages of Product Life Cycle along with the Managerial Applications. 5 marks
Q.4 . Positioning the image of brand in the mind of customers is an art. Do you agree with the statement? Discuss with examples how you would differentiate it with re-launch of brand. 5 marks
Q.5.Differentiate among the product line, product mix and product width. Being a marketing manager of an FMCG company what strategies you will apply in your company for better results 5