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M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2017 - 2018
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.

NOTE:
1. Assignments sent after 15-03-2018 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. “OD is the prescription for the process of planned change in organisations”-
Discuss.
2. “A collection of suitable interventions, built on humanistic- democratic values,
that seeks to improve organisational effectiveness and employee well-being”-
Discuss.
3. “Change is easy to devise but difficult to implement and impossible to sustain”-
Examine this statement and offer your comments.
4. “Learning organisations attack fragmentation, competitiveness, and reactiveness”-
Elaborate this statement?
2.2 TRAINING AND DEVELOPMENT
1. A leading FMCG company in India decides to train its entire population of
employees and managers to provide “Legendary Customer Service.” Suggest
and explicate a design for evaluating the impact of such a massive training
effort.
2. Is training transfer an important issue in the automobile manufacturing
companies? How transfer is evaluated in those companies? Design an action
plan sheet that a manager and employee could use to facilitate transfer of
training. Justify each category included in the action plan.
3. In a financial services company where 100 employees are working in
information technology department had a high employee turnover rate. A survey
of employees revealed that the reason most left was dissatisfaction with the level
of training. The average turnover rate was 23 percent per year. The cost to
recruit and train one new employee was Rs. 56,625/-. To address the turnover
problem, the company developed a skills training program that averaged 80
hours per year per employee. The average employee wage was Rs. 35/- per
hour. Instructor, classroom, and other costs were Rs. 170,000/-.
a) What is the total cost of training? The total cost of turnover?
b) If the turnover rate dropped 8 percent (from 23 percent to 15 percent), what
was the financial benefit of the training program?
c) What was the ROI of the training program?
d) How much would the turnover rate have to be reduced (from 23 percent) for
the training program to show a benefit?
4. Assume you are a personnel manager in an service organisation, If you had an
opportunity to choose between adventure learning and action learning for
developing an effective team in your organisation, which would you prefer?
Defend your choice with precise justification.
3
2.3 LABOUR WELFARE
1. Elucidate the objectives scope and need of the voluntary welfare measures.
2. Discuss the various welfare measures available to protect the female labour and
the Agricultural labour mention the social assistance available to them.
3. Write the various statutes enacted by Indian Parliament from time to time and
various schemes implemented by government for the welfare of child, female
and contact labours in India.
4. Explain the psychological issues relating to the employment and measures to be
taken to prevent adverse impact on overall health of employees.
2.4 INDUSTRIAL RELATIONS
1. Describe the new perspectives of 1990s. Discuss the implications of post
modernism for employment relations. Explain the latest developments in HRM
for industrial relations issues with suitable examples.
2. Explain the historical perspective of Industrial relations in India. Discuss the
issues and challenges facing by the organisations related to industrial relations
in an organisation you are familiar with.
3. Explain the meaning, origin and growth of trade unions in India. Describe the
present trade union scenario of an industrial area with which you are familiar.
What are your suggestions for strengthing the trade unions in India.
4. Define grievance and discuss the role of Human Resource department in
grievance handling. Explain various approaches of grievance resolution, in your
opinion which approach is most effective and why?
2.5 WAGES AND SALARY ADMINISTRATION
1. ‘‘Indian managers are poorly paid compared to their counterparts abroad’’.
Examine this statement and offer your comments on it with suitable evidences.
2. ‘‘Hard workers get poor wage where as the workers hardly work get high wage.’’
Do you agree to this statement? Justify your stand with valid evidences.
3. Do you agree that the objectives of collective bargaining are to reduce the areas
of conflict and to crate work atmosphere geared to productivity? Elucidate.
4. “If selection and placement decisions are done effectively, an individual
performance should not vary a great a deal; therefore, an incentive system is not
necessary”. Dou you agree to this statement? Justify your view.
4
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic improvisation’
be a plausible alternative? Explore the practical consequences of strategic
improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its competitive
business strategy using Porter’s five force model? What strategies can you
suggest to convert the unattractive forces in to attractive ones?
3. “Complementary mergers may result in each firm filling in the missing
pieces of their firm with pieces from other firm” – Examine the validity of the
statement in the Indian context with necessary examples.
4. ‘Formality is the enemy of creativity and innovation’. ‘Informality is the
enemy of disciplined and reliable performance’. Is it consequently impossible
for an enterprise to be both innovative and disciplined? Investigate how
these qualities can be combined.
2.7.1 E-COMMERCE
1. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
2. Explain the characteristics of large companies that involve B2G and B2C
transactions in their business, which require roboust, capable and scalable
electronic commerce system.
3. Visit the following sites:
www.olx.com / www.labour.tn.gov.in / www.clicks.co.za / www.digitalplanet.co.za
a. For each site determine whether it is in the exposure stage, interaction stage, ecommerce stage or e-business stage. Provide reasons for your answer.
b. Determine whether each site is B2C, C2C, C2B or B2B and why.
c. Critically discuss the process of setting up a free-standing website and evaluate
the potential of e-commerce for small business development in India.
4. Consider the development of a portal for a Retailer shop. Discuss the various
technologies, tools and components involved in designing the same.
2.7.2 BUSINESS RESEARCH METHODS
1. Below is the gist of an article from Business Week. After reading it
(a) identify the broad problem area, (b) define the problem, and
(c) explain how you would proceed further.
“While Chrysler‘s minivans, pickups, and sport utility vehicles take a big share
of the truck market, its cars trail behind those of GM, Ford, Honda, and Toyota.
Quality problems include, among other things, water leaks and defective parts”.
2. It is advantageous to develop a directional hypothesis whenever we are sure of
the predicted direction. How will you justify this statement?
3. If a control group is a part of an experimental design, one need not worry about
controlling other exogenous variables. –Discuss this statement.
4. Whenever possible, it is advisable to use instruments that have already been
developed and repeatedly used in published studies, rather than develop our own
instruments for our studies. Do you agree? Discuss the reasons for your answer.
M.B.A.[H.R.M.] – 2ND YEAR - Assignment C- 1900
ANNAMALAI UNIVERSITY PRESS 2017 - 2018

M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR
Academic Year 2017 - 2018
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.

NOTE:
1. Assignments sent after 15-03-2018 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. What do you see as the main difference between a successful and an
unsuccessful decision? How much does luck versus skill have to do with it? Give
a detail note on it.
2. Take any two Indian companies and examine how they have succeeded or failed
due to poor strategic planning.
3. Suggest a method of departmentation for a large multi-product Organisation
with a huge market spread over the whole country. Explain the reasons for your
suggestions.
4. ‘Motivation is the core of management’. Comment. What practical suggestions
would you offer to management to motivate its staff in an industrial
Organisation?
1.2 MARKETING MANAGEMENT
1. “Chinese computer and electronic products possess advantages in design,
innovation, rapid response and global market flexibility”- comment.
2. “Legal aspects protect competitors and consumers from many unethical pricing
strategies that unscrupulous marketers may wish to attempt”. Critically analyse
the statement.
3. “Advertising on the internet has changed significantly over the past decade and
some might argue that it is for the worse" Do you agree or disagree? Discuss
with practical illustrations.
4. Examine the challenges encountered by the pharmaceutical wholesale
distributor for surviving and thriving in this new and ever changing environment
1.3 FINANCIAL MANAGEMENT
1. “The consequences of over- capitalization are far more serious and fatal than
under-capitalization”. Discuss.
2. “An optimal combination of the decisions relating to investment, financing and
dividends will maximize the value of the firm to its shareholders”. Examine
3. “Efficiency inventory management is reflected in the liquidity and profitability of
the firm.” Explain.
4. “A low dividend payout Ratio promotes the welfare of stock holders because
long-term capital gains are treated more favourably than dividend income from
the tax point of view.”
3
1.4 OPERATIONS MANAGEMENT
1. Operations management is the area of creating competitive advantage. Do you
agree? Justify your answer.
2. A manufacturer requires 10,000 items per year. Price discount as follows:
Rs.4 up to 2000 items, Rs. 3.80 between 2000 and 4000 items. Rs.3.70 for
quantities above 4000. Ordering cost = Rs. 50.
Comparative inventory cost=25% per year of average inventory price. Determine
the optimum purchase policy under discount.
3. Explain JIT. Do you think it is practically feasible in India? What is your
suggestion for implementing JIT?
4. Operations personnel usually have a large volume and variety of resources at
their command. They should endeavor to make effective and efficient use of
these resources to achieve the largest outputs. Comment! What are the
approaches for enhancing the utilization of resources?
1.5 HUMAN RESOURCE MANAGEMENT
1. “The field of HRM changes so rapidly that had become necessary for one to
constantly review procedures and laws so that the practices will be effective and
legal”. Critically evaluate this statement.
2. “Majority of the testing techniques for selection do not accurately assess the
characteristics of the job. In fact most of the executives would divulge that the
testing had no impact on future job performance. Do you accept or not?
Discuss with justification.
3. “Identify the paramount barriers to effective training programme in IT field and
how to crush them”. Explain with real life examples.
4. Technological advancements and automation are causing high stress and burn
out among employees, which results negatively and unable to reap the benefit of
automation”. Do you agree or disagree? State your view.
1.6 STATISTICS FOR MANAGERS
1. A random sample of 1000 workers from south India show that their mean wages
are Rs. 47 per week with a standard deviation of Rs. 28. A random sample of
1500 workers from North India gives a mean wage of Rs. 49 per week with a
standard deviation of Rs. 40. Is there any significant difference between their
mean level of wages?
2. Calculate seasonal indices for the data given below by the link relative method

4
3. The following is the summary of a survey on the color of pens purchased by
persons belonging to different age groups. use chi-square test at 5 % level of
significance to find whether the age of the person has any association with the
choice of color.

4. The following data represents rainfall (x) and yield of paddy per hectare (y) in a
particular area.

a) Fit the regression equation x on y
b) Estimate y when x = 145
c) Calculate karl pearson’s coefficient of correlation.
d) Calculate regression coefficient x on y and y on x
e) Check whether the regression line is a good fit.
1.7 MANAGERIAL COMMUNICATION
1. Communication has its own merits and demerits based on the types? Discuss the
above with an example of your own.
2. It is difficult to study the growth of a firm without proper recordings of the
proceedings – Discuss the essentials of maintaining such activities in detail.
3. Success of an individual is based on the way he communicates with the people
around him – Discuss the above statement in relation with a HR Department.
4. Noise is from both external and internal sources, what are they and how can it be
overcome – Discuss in detail.
1.8 ORGANISATIONAL BEHAVIOUR
1. Some changes in Organisations are unplanned, where as others are the result of
strategic plans. Give examples of each of their verities of change and explain
their implications for Organisational functioning.
2. Once you are established in your careers, what special challenges are you likely
to confront? What can you do to enhance your chance of having a fully satisfying
successful career?
3. Explain how the field of Organisation behaviour stands to benefit by taking a
global perspectives. What would you say are the major challenges associated
with such a perspectives.
4. Do you believe that Organisational politics is inevitable or that it can be
curtailed? Explain your answer with examples.

M.B.A. [HRM] – 1ST YEAR – Assignment / C - 2000
ANNAMALAI UNIVERSITY PRESS 2017 -2018

M.B.A.
FIRST YEAR
Academic Year : 2017 - 2018
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.

NOTE:
1. Assignments sent after 15-03-2018 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics).
Dr. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. What do you see as the main difference between a successful and an
unsuccessful decision? How much does luck versus skill have to do with it?
Give a detail note on it.
2. Take any two Indian companies and examine how they have succeeded or failed
due to poor strategic planning.
3. Suggest a method of departmentation for a large multi-product organization
with a huge market spread over the whole country. Explain the reasons for your
suggestions.
4. ‘Motivation is the core of management’. Comment. What practical suggestions
would you offer to management to motivate its staff in an industrial organization?
1.2 ACCOUNTING FOR MANAGERS
1. Arun the managing director is surprised that his profit every year is quite
different from what he wants or expects to achieve. Someone advised him to
install a formal system of budgeting. He employs a fresh accountant to do this.
For two years, the accountant faithfully makes all budgets based on previous
year accounts. The problem remains unsolved. Advise Arun the managing
director and the accountant on what steps they should take. Make assumptions
about what is lacking.
2. In a factory, actual fixed cost overheads were different from the standard fixed
overheads because the actual output, actual time consumed, actual rate per hour
and per unit of output differed. Compute the variances taking assumed figures.
3. A company has to decide whether to Make or Buy. Through differential cost
analysis, how will you ascertain the net difference between the two alternatives
so as to assist the management in their decision making? Use hypothetical
figures to illustrate.
4. As a management accountant you are asked to introduce a system of capital
expenditure control for your organization. Explain the important feature you
want to incorporate in the system you propose to introduce with the suitable
example of a project involving capital expenditure.
1.3 MANAGERIAL ECONOMICS
1. “The objective of Managerial Economics is to provide framework for analysing
business decisions. Instead of presenting detailed list of rules for specific
decision-making, managerial economics addresses the larger economic forces
that shape day-to-day decision-making”. Critically analyse the above statement.
2. “The quantity demanded of any good appears to depend upon utility, price and
income”. Elucidate the above statement with appropriate example.
3. “If the production function is homogeneous with constant returns to scale
everywhere, the returns to a single variable factor will be diminishing”. Comment
4. “If there is active price competition and free entry, the equilibrium output under
monopolistic competition will be very close to the minimum cost-output. However,
if firms avoid price competition and instead enter into non-price competition there
will be excess capacity in each firm”. Comment the above statement.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. The Indian contract Act, 1872 is not a complete code dealing with all branches
of the law of contract” .Comment
2. Mr. Vipin of Delhi engaged Mr. Abhishek as his agent to buy a house in west
extension area. Mr. Abhishek bought a house for Rs. 20 lakhs in the name of a
nominee and then purchased it himself for Rs 35 lakhs. He then sold the same
house to Mr. Vipin for Rs 40 lakhs. Mr. Vipin later comes to know the mischief
of Mr. Abhishek and tries to recover the excess amount paid to Mr. Abhishek. Is
he entitled to recover any amount from Mr. Abhishek? If so, how much can he
recover? Explain.
3. One of the benefits of listing is the easy transferability of the securities listed on
a stock exchange. If so justify this statement.
4. “The memorandum of association is the fundamental law or a charter defining
the objects and limiting the powers of a company” - Explain
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. “Human Lock” a leading human security force company has planned to know
the employee satisfaction level and the problems faced by employees in their job
at various levels. As a consultant you are requested to complete the task.
Design a suitable questionnaire for this purpose by considering different
dimensions related to human security force, and suggests a suitable sampling
design for the collection of data.
2. You are the R & D Manager of a research consultancy company. You have been
assigned to conduct a customer satisfaction study about cosmetic products of a
leading cosmetic company in India. You conducted the study and you are ready
to submit the report. How will you prepare the research report for your client?
(Use your own data and other relevant information)
3. Mr. Puneeth, the personnel manager of a Textile Mill is recruiting its graduate
trainees through two consultancy agencies. The performance index (0 – 10
scale) of the trainees from each consultancy agency follows normal distribution.
The variance of the performance index of the trainees selected through a
Consultancy Agency X is 12 and that of the trainees selected through another
Consultancy Agency Y is 6. The manager feels that the mean performance index
of the trainees selected through the Consultancy Agency X is less than that of
the trainees selected through the Consultancy Agency Y. To test his intuition,
he has drawn a sample of 64 trainees selected through the Consultancy Agency
X and their mean performance index is found to be 8. Similarly, he has drawn a
sample of 81 trainees selected through the Consultancy Agency Y and their
mean performance index is found to be 6.5. Test the intuition of Mr. Puneeth at
a significant level of 0.01.
4. “The economy of a nation depends on the quantum of research and development
activities” – Comment on the statement and substantiate your views with real
time examples.
4
1.6 INTERNATIONAL BUSINESS
1. “Some argue that WTO is the third pillar of global business. But many argue
that WTO is the wrong grade organization.” – Critically comment.
2. Do you believe that political stability leads to business development and Vice
versa? If yes state your answer with examples.
3. Analyse the steps taken by Indian government to globalize the economy.
4. Do you justify that the working pins would really link the present scenario of
international business with that of the future?
1.7 MANAGERIAL COMMUNICATION
1. Communication has its own merits and demerits based on the types? Discuss the
above with an example of your own.
2. It is difficult to study the growth of a firm without proper recordings of the
proceedings – Discuss the essentials of maintaining such activities in detail.
3. Success of an individual is based on the way he communicates with the people
around him – Discuss the above statement in relation with a HR Department.
4. Noise is from both external and internal sources, what are they and how can it be
overcome – Discuss in detail.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Some changes in organizations are unplanned, where as others are the result of
strategic plans. Give examples of each of their verities of change and explain
their implications for organizational functioning.
2. Once you are established in your careers, what special challenges are you likely
to confront? What can you do to enhance your chance of having a fully
satisfying successful career?
3. Explain how the field of organization behaviour stands to benefit by taking a
global perspectives. What would you say are the major challenges associated
with such a perspectives.
4. Do you believe that organizational politics is inevitable or that it can be
curtailed? Explain your answer with examples.

M.B.A. - 1ST Year - Assignment C-500
ANNAMALAI UNIVERSITY PRESS 2017 - 2018

2.1 ORGANIZATIONAL BEHAVIOUR
1 Suggest any suitable motivational theory for IT industry and substantiate your
views.
2. “Attitude determines your Altitude”-Substantiate your views on this quote with
relevant corporate examples.
3. “A happy Worker is a productive worker”- Discuss in a behavioural perspective.
4. ‘Organisational development involves the development of organization in the
light of its future expansion plan’. Elaborate your views.
2.2 MANAGEMENT INFORMATION SYSTEM
1. Discuss MIS strategies that companies in the electricity utilities industry could
employ to achieve a competitive advantage.
2. “The best way to reduce systems development costs is to use application
software packages or fourth-generation tools”. Do you agree or disagree?
Substantiate your answer.
3. Adopting an enterprise application is a key business decision as well as a
technology decision. Do you agree or disagree? Justify your views.
4. Discuss in detail the activities involved in the development of e-commerce based
Information System in a retail sector.
2.3 DATABASE MANAGEMENT SYSTEM
1. Create an ER diagram for the loan management system of a finance company.
Loans are given on the purchase of various items with different interest rates.
The company keeps track of defaulters and taken appropriate steps against
them. Make and state suitable assumption (if any).
2. Draw a neat sketch to indicate the architecture of a distributed data base system for
college administration process with an example. Explain the various forms of data
for fragmentation used in DDB.
3. Develop a conceptual data model for a hospital information system and write a
PL/SQL program using oracle to perform the following tasks.
a) Print the patient – details according to room wise.
b) Print the patient – details according to disease wise.
c) Print the patient – details according to the doctors attending them.
(Assume your own tables and fields)
4. Consider the following relational schema
Account (A/C No., branch name, balance)
Loan (Loan No., A/C No.)
Depositor (Customer Name, A/C No.)
Borrower (Customer Name, Loan No.)
Write queries in SQL for the following.
a) Find all loan number for loan made at Thanjavur branch.
b) Find all customers who have both a loan and an account in the bank at each
bank.
c) Find the number of depositors in each branch.
3
2.4 E-COMMERCE
1. Give the skeleton of the design of a virtual library system for the UGC.
2. E – Commerce is a boom to the corporate world – comment.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the role of data mining techniques and data visualization in ECommerce.
2.5 ENTERPRISE RESOURCE PLANNING
1. Rank the various ERP packages in the order of their market share. Give suitable
suggestions for your ranking.
2. Carrying out a study of EPC as adopted by SAP and show how it complements
the Generic Modeling Technique.
3. Is IRP implementation same as ERP packages implementation? Give reasons for
your answer.
4. Discuss briefly about the organization with ERP and organization without ERP.
Which type of organization is better? Substantiate your views.
2.6 DATA WAREHOUSING AND DATA MINING
1. Suppose that a data warehouse for big-university consist of the following four
dimensions: Student, Course, Semester and Instructor, and two measures count
and avg_grade. When at the lowest conceptual level (Ex. For a given student,
course, semester and instructor combination), the avg_grade measure stores the
actual course grade of the student. At higher conceptual level, avg_grade stores
the average grade for the given combination.
a. Draw a snowflake schema diagram for the data warehouse.
b. Starting with the base cuboid (Student, Course, Semester, Instructor). What
specific OLAP operations (eg. Roll-up from Semester to Year) should one
perform in order to list the average grade of MBA courses for each biguniversity students.
c. If each dimension has five levels (including all) such as
Student<major<status<university<all, how many cuboids will this cube
contains (including the base).
2. Give an example where data mining is crucial to the success of a business. What
data mining functions does this business need? Can they be performed
alternatively by data query processing or simple statistical analysis?
3. Illustrate with an example, each of the following data mining functionalities:
(a) Association and Correlation analysis, (b) Classification, (c) Prediction,
(d)Clustering and (e)Evolution analysis.
4. Describe in detail about the various applications of data mining in finance,
biomedical science and retail fields.
4
2.7.1 SOFTWARE PROJECT MANAGEMENT
1. a) How an user can be involved in defining a project? Explain.
b) Identify the milestones in a project schedules plan. Discuss the difficulties in
preparing the plan.
2. a) Compare the initial and final schedule of a project with an example.
b) How weak quality in a project can be anticipated? Justify your answer.
3. a) Discuss the relationships that exist among activities. Give examples.
b) How to create the activity responsibility matrix? Give its importance.
4. a) Discuss the vendor management tools in project.
b) Explain the various attributes of successful leader.
2.7.2 ADVANCED WEB DESIGN
1. Design and develop a website using ASP .NET MVC 4, EF, Knockoutis and
Bootstrap for an online trading company.
2. Design a website on your own and discuss the following for developing your
website:
(a) Identify which type of website you will design – personal, organizational or
commercial. Write a brief paragraph describing the website’s overall purpose
and its targeted audience. Create a name for your website.
(b) List atleast three general goals for your website. List elements in addition to
text – photos, music, animation, and so forth – that you could include on
your general goals.
(c) Identify the design tools you expect to use to develop your website.
(d) Identify an available domain name and URL for your website. Research to
make sure it is available.
3. Design and develop a website for a MNC and describe the following:
(a) Identify the element(s) that you could include on your website that would
convey to its audience that the website’s content is current.
(b) Identify the connectivity tools you will use to encourage users to publish or
promote your content and explain how you will use them.
(c) Identify ways you can promote interactivity at your website.
(d) Create an appropriate tag line for your website and describe how you will
use it in the website’s design.
(e) Describe how you plan to use basic design principles to enhance your
website’s usability.
4. Use any one of the search engine to search for websites for network marketing
companies and describe the following process: (a) Open each website in a different
tab; (b) Review the privacy and data security issues and tools discussed at each
website; and (c) Explain how you would use this information to ensure the privacy
of visitors’ information and the security of visitors’ data at your website.

1.1 PRINCIPLES OF MANAGEMENT
1. Choose one academic administrator and another public administrator and conduct
interview and then ask them how their job differs from that of business managers.
How do they know how well their department, institution or organization is
performing, since profit is probably not one of the criteria for assessing effectiveness
and efficiency?
2. Design a interview schedule and conduct the interview a manager in your locality and
ask him how many subordinates he has. Are different numbers of subordinates
supervised at the top, the middle, and the bottom of the organizational hierarchy?
What really determines the span of management in the organization?
3. “There are two notions about relationship between job satisfaction and productivity: a
happy worker is a productivity one; a happy worker is not necessarily a productive
one. Critically evaluate this statement and bring out the situations under which each
statement is true”.
4. “Planning is the basis, delegation is the key, information is the guide, and action is
the essence of control of.” Trace the relationship between control and other functions
with real life examples.
1.2 MARKETING MANAGEMENT
1. Examine the suitable demographic segmentation variables other than age and
sex for the following industry
• Two wheeler
• Brewery
• Insurance
2. You have been selected by the ABC pharmaceutical company to be a sales force
for the period of three years. Identify and describe how you would progress
through the steps in effective selling.
3. Select an example of a new product failure in the recent context. Explore and
prepare a report highlighting the causes for its failure. Do you think a better
understanding of consumer behaviour could have contributed to its success in
the market place? Do you accept or not? Justify your stand.
4. Design a questionnaire to determine repeat purchase behaviour and brand
loyalty with respect to
• Fairness cream
• Mobile
• Sports shoe
• Ready-to-wear garments
1.3 FINANCIAL MANAGEMENT
1. Design an appropriate capital structure which yields more profitability of a
service industry of your choice. Illustrate your answer with the help of a EBITEPS analysis.
2. The finance manager should take an account of the time value of money in order
to take a correct financial decision. Elucidate the statement with the help of
suitable illustration.
3. The goal of capital management is the maximisation of long run earning to
present share holders. – Comment
4. You are a finance manager in a manufacturing organization. You came to know
the sales are very low when compared to the last year. So you have decided to do
credit sales. Draft a proposal highlighting the decision areas to be concentrated
to avoid non-payment.
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1.4 DATABASE MANAGEMENT SYSTEM
1. Create an ER diagram for the loan management system of a finance company.
Loans are given on the purchase of various items with different interest rates.
The company keeps track of defaulters and taken appropriate steps against
them. Make and state suitable assumption (if any).
2. Draw a net sketch to indicate the architecture of a distributed data base system for
college administration process with an example. Explain the various forms of data
fragmentation used in DDB.
3. Develop a conceptual data model for a hospital information system and write a
PL/SQL program using oracle to perform the following tasks.
a) Print the patient – details according to room wise.
b) Print the patient – details according to disease wise.
c) Print the patient – details according to the doctors attending them.
(Assume your own tables and fields)
4. Consider the following relational schema
Account (A/C No., branch name, balance)
Loan (Loan No., A/C No.)
Depositor (Customer Name, A/C No.)
Borrower (Customer Name, Loan No.)
Write queries in SQL for the following.
a) Find all loan number for loan made at Thanjavur branch.
b) Find all customers who have both a loan and an account in the bank at each
bank.
c) Find the number of depositors in each branch
1.5 HUMAN RESOURCE MANAGEMENT
1. “One reason for implementing global training programmes is the need to avoid
business losses due to cultural insensitivity”. What sort of training programme
would you recommend to avoid such cultural insensitivity?
2. Bring out some real life examples of how to use interest inventories to improve
employee selection. In doing so, suggest some examples of occupational
interests that you believe might predict success in various occupations including
Professor, Accountant and System Analyst.
3. Design a graphic rating scale for the below mentioned professions:
i. Secretary
ii. Engineer
iii. Web Designer
4. Develop an incentive plan for the following positions:
i. Chemical Engineer
ii. Plant Manager
iii. Used car sales force
iv. First-line supervisor.
Examine the factors that you have to consider in reaching your conclusions.
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1.6 MANAGEMENT INFORMATION SYSTEM
1. Discuss MIS strategies that companies in the electricity utilities industry could
employ to achieve a competitive advantage.
2. “The best way to reduce systems development costs is to use application
software packages or fourth-generation tools”. Do you agree or disagree?
Substantiate your answer.
3. Adopting an enterprise application is a key business decision as well as a
technology decision. Do you agree or disagree? Justify your views.
4. Discuss in detail the activities involved in the development of e-commerce based
Information System in a retail sector.
1.7 SOFTWARE PROJECT MANAGEMENT
1. a) How an user can be involved in defining a project? Explain.
b) Identify the milestones in a project schedules plan. Discuss the difficulties in
preparing the plan.
2. a) Compare the initial and final schedule of a project with an example.
b) How weak quality in a project can be anticipated? Justify your answer.
3. a) Discuss the relationships that exist among activities. Give examples.
b) How to create the activity responsibility matrix? Give its importance.
4. a) Discuss the vendor management tools in project.
b) Explain the various attributes of successful leader.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. How a financial statement helps the investors and creditors for a service based
company and manufacturing company. Give your views by taking any of the one
company of your choice on both the sector.
2. Identify the financial ratio on which type of Managerial of retail stores adopted.
Further analyse the various importance of those ratio and give your views. How
it will help the retail store.
3. Discuss various applications of the Break Even Chart. Enumerate the various
criticism usually levelled against Break Even Charts. Differentiate how this
Break Even chart helps the service sector and manufacturing sector.
4. From the following particulars, prepare the Balance Sheet of Sri Mohan Ram.
Current Ratio -- 2
Working Capital -- Rs. 4,00,000
Capital block to Current Assets -- 3:2
Fixed Asset to turnover -- 1:3
Sales Cash / Credit -- 1:2
Stock Velocity -- 2 months
Creditor’s velocity -- 2 months
Debtor’s velocity -- 3 months
Capital block Net Profit -- 10% of turnover
Debentures / Share Capital -- 1:2
Gras Profit Ratio -- 25% (to Sales)
Reserves -- 2.5% of turnover

2.1 E-COMMERCE
1. Give the skeleton of the design of a virtual library system for the UGC.
2. “E-commerce is a boom to the corporate world” – Comment.
3. Compare the communication system in traditional business and on-line business.
4. Discuss the role of data mining techniques and data visualization in E-Commerce.
2.2 E-COMMERCE: APPLICATION AND SECURITIES
1. Elucidate the management challenges and issues in online Banking.
2. Outline the various needs of security in E-Commerce Industry.
3. Narrate the characteristics of supply chain management in E-Commerce and its
application in software.
4. Elaborate the various forces influencing the growth of E-Commerce.
2.3 INTERNET AND JAVA PROGRAMMING
1. Write a java program for college admission system with AWT packages and
handle its events using their modules.
2. Discuss the java database connectivity. Write an AWT program to explain JDBC
connectivity for employee payroll calculation.
3. Explain in detail the Applet life cycle. Write a program to show the working of
every function in Applet. Discuss how Applets are virus free.
4. What are exceptions? Discuss various types of exceptions in JAVA programming.
How can you handle them? Write JAVA code to handle your own exception.
2.4 ADVANCED WEB DEVELOPMENT AND DESIGN TOOLS
1. Design and develop a website using ASP .NET MVC 4, EF, Knockoutis and
Bootstrap for an online trading company.
2. Design a website on your own and discuss the following for developing your
website:
(a) Identify which type of website you will design – personal, organizational or
commercial. Write a brief paragraph describing the website’s overall purpose
and its targeted audience. Create a name for your website.
(b) List at least three general goals for your website. List elements in addition to
text – photos, music, animation, and so forth – that you could include on
your general goals.
(c) Identify the design tools you expect to use to develop your website.
(d) Identify an available domain name and URL for your website. Research to
make sure it is available.
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3. Design and develop a website for a MNC and describe the following:
(a) Identify the element(s) that you could include on your website that would
convey to its audience that the website’s content is current.
(b) Identify the connectivity tools you will use to encourage users to publish or
promote your content and explain how you will use them.
(c) Identify ways you can promote interactivity at your website.
(d) Create an appropriate tag line for your website and describe how you
will use it in the website’s design.
(e) Describe how you plan to use basic design principles to enhance your
website’s usability.
4. Use any one of the search engine to search for websites for network marketing
companies and describe the following process: (a) Open each website in a
different tab; (b) Review the privacy and data security issues and tools discussed
at each website; and (c) Explain how you would use this information to ensure
the privacy of visitors’ information and the security of visitors’ data at your
website.
2.5 ENTERPRISE RESOURCE PLANNING
1. Rank the various ERP packages in the order of their market share. Give suitable
suggestions for your ranking.
2. Carry out a study of EPC as adopted by SAP and show how it complements the
Generic Modeling Technique.
3. Is IRP implementation same as ERP packages implementation? Give reasons for
your answer with suitable example.
4. Discuss about the organization with ERP and organization without ERP. Which
type of organization is better? Substantiate your views.
2.6 STRATEGIC MANAGEMENT
1. Trace the path taken from organizational resources and organizational behavior
to the development of strategic advantage.
2. In what way can timing and competitor reaction be crucial for a strategic choice?
Discuss.
3. Congruence and co-ordination among strategies should take place through
vertical and horizontal fit. Explain.
4. Companies should evaluate performance on the basis of a combination of
quantitative and qualitative criteria. Why? Discuss.
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2.7.1 GLOBAL MARKETING
1. Discuss the euro dollar market with international liquidity and role of SDRS.
2. Explain the different positioning strategies consider any four home appliance
items and discuss the positioning strategies adopted by the global marketers.
3. An international company is planning to introduce an ultra modern luxury car.
How will you develop this new product? Explain.
4. Discuss the cultures and ethical issues that affect the global trade with suitable
example.
2.7.2 STRUCTURED SYSTEM ANALYSIS AND DESIGN
1. How can CASE tools be used to support requirements determination? Which
types of CASE tools are appropriate for use during requirements determination?
Explain.
2. With examples, explain how interfaces and dialogues are designed.
3. Elaborate the essential phases of system development life cycle. For each phase,
describe its purpose, inputs and outputs.
4. What are the various ways of process modeling done to software system design?
Explain with illustration.
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M.B.A. – 2ND YEAR – Assign