TOURISM PRODUCTS
SYLLABUS
UNIT I
Define Product. Difference with service Industry. Tourism Product - its salient features components of Tourism industry. How is this different from other consumer industries?
Tourism resources as products.
UNIT II
Socio cultural Resources-I: Architectural Heritage of India: Historical monuments of tourism significance - ancient, medieval and modern - Important historical/archaeological sites, Museum, art galleries and libraries - their location, assets and characteristics.
UNIT III
Socio Cultural Resources-II: Important shrines (4 each) of the Hindus, Buddhist, Jain, Sikh, Muslim, Christians and others. Performing Arts - Classical dance forms and styles, Indian folk dance, classical vocal music gharanas/schools. Handicrafts & Handloom Fairs and festivals of India.
UNIT IV
National Tourist Resources: Tourist resource potential in mountain with special referenceto Him alayas. India's main desert areas, desert safaris and desert festival. Coastal areas, beaches and islands: with special reference to Andaman and Nicobar islands.
UNIT V
Introduction to Marketing: The Concept of marketing, Nature, classification and characteristics of services and their marketing implications. Methodology considerations and pricing of Tour Packing, designing and printing of Tour Brochure.