STRATEGIC MANAGEMENT
SYLLABUS
UNIT I
Corporate strategic planning - Mission - Vision of the firm - Development, maintenance and the role of leader - Hierarchal levels of planning - strategic planning process. Strategic
management Practice in India, Family run corporates.
UNIT II
Environmental Analysis & Internal Analysis of Firm: General environment scanning, competitive & environmental analysis - to identify opportunities & threat - Assessing internal environment through functional approach and value chain - identifying critical success factors - to identify the strength & weakness - SWOT audit - core competence -Stakeholders' expectations, Scenario-planning - industry analysis.
UNIT III
Strategy Formulation: Generic strategies - Grand strategies - Strategies of leading Indian companies - The role of diversification -limit - means and forms. Strategic management for small organisations, non- profit organizations and large multi product and multiple market organisations.
UNIT IV
Tools of Strategy Planning and Evaluation: Competitive cost dynamics - experience curveBCG approach - cash flow implication. IA -BS matrix - A.D Littles Life -cycle approach
to strategic planning - Business portfolio balancing - Assessment of economic contribution
of strategy - Strategic funds programming.
UNIT V
Strategy Implement & Control: Various approach to implementation of strategy - Matching
organization structure with strategy - 7Smodel - Strategic control process - Du Pont's
control model and other Quantitative and Qualitative tools - Balanced score card -
M.Porter's approach for Globalization - Future of Strategic Management.