Mba Global Network
{jb_new} Service Marketing jb_new}
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Product Details: Service Marketing Format: EBOOK OR PDF DOWNLOAD SAME DAY
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
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Contents of notes
SERVICE MARKETINGSYLLABUSUNIT IIntroduction: Difference between product and services marketing; Characteristics of services; Classification of services; Paradigms in services marketing Service marketing system: Service quality; Understvanding customer expectations and zone of tolerance; Segmentation and zone of tolerance; Targeting and positioning of service.UNIT IIServices marketing mix: Augmented marketing mix; Developing the service product/ intangible product; Service product planning; Service pricing strategy; Services promotions;Services distributions.UNIT IIIPhysical evidence: Role of communication in service marketing; People and internal communication; Process of operations and delivery of services; Role of technology inservices marketing.UNIT IVMarketing the Financial Services: Deciding the service Quality, Understanding the customer expectation, segmenting, targeting, and positioning of Financial Services, Devising Financial Services Marketing Mix Strategies with special reference to Credit Cards,Home Loans, Insurance and Banking.UNIT VServices in global perspective: International marketing of services; Recent trends; Principal driving force in global marketing of services; Key decisions in global marketing; Services strategy and organising for global marketing
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