RETAIL PLANNING
SYLLABUS
UNIT I
Marketing: Retailing, Role, Relevance & Trends.-Retail Customer-Retail market segmentation & franchising-Relationship marketing in Retailing.-Retailing in banking and other financial services, mutual funds and Insurance-Quantitative methods in
marketing.-Social Marketing in Retail management Strategic management:Retail in India.-Services marketing and management.-Brand Management- International / Strategies- Pricing -Advertising & sales promotion.
UNIT II
Operations: Retail location strategy-Product and Merchandise management-TQMMathematics / Statistics-EDP / MIS -Logistics & SCM-Security measures-Footfalls / computerized methods & non computerized methods-Visual / display methods -
Merchandising & Management-Fashion designing Finance: Accounting Methods-Capex planning-Risks-Capex planning-Accounting Processes-Accounting software's-WIP -Accounting methods-Strategic cost
management-Management of Obsolete goods.
UNIT III
Human Resources: Retail organization- Laws involved in HR.- Motivation-Customer psychology-Training needs for employee-Top grading-Obstacles to Top gradingAstronomical Costs of Mis- Hires- Company killers and Company Derailersrecruitment Best Practices- How to Avoid Mis Hires- CIDS (Chronological in Depth Structure) based Model - Coaching to fix weakness-Interviews guide- Avoiding Legal Problems: Bulletproof Approach.
UNIT IV
Legal & compliances: License-Contracts & Recovery-Legal Process-PF/ESIC & Exemptions-Food & Restaurants-PPF-IR - Law-Shops & establishments-IPR Patents, Copyright & Trademarks- Inclusion of Service Mark- Procedure and
Duration of Registration-Collective Mark- Certification Mark- Procedureal
Compliance for Establishing an Retail Store- Customer Rights- Consumer Protection
Acts- -Unfair Trade Practices- -Holding of Contests and Schemes- Disparaging
Products of Competitors- Correctness of Representation- The Standards of Weights
and Measures Act - Procedures applicable for a Retail Store.
UNIT V
Mall Management: Types of Various retail formats-Concepts in mall design-Factors influencing Malls establishments-Aspects in Finance-Aspects in security / accounting -Aspects in HR-Aspects in Quality management-Statistical methods used in
measuring mall performance.