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{jb_new} Quality Management and Quality Techniques jb_new}
Product Details: Quality Management and Quality Techniques Format: EBOOK OR PDF DOWNLOAD SAME DAY
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
ABOUT THE BOOK
FROM THE PUBLISHER
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Contents of notes
RETAIL MARKETING & CRMSYLLABUSUNIT IRetail Industry and Economy – Emergence of Organized Retailing – Trends in Retailing – Introduction to Retail Marketing – Value of a Customer – Identification of Customer NeedsUNIT IITactics to get New Customers – Traditional Media in Retail Marketing – Copywriting for Retailers – Strategies to Turn a First-Time – Buyer into a Regular Customer – Strategies to Turn a Regular Customer into a Lifetime CustomerUNIT IIIRetailing Role – Relevance and Trends – Retail Organizations – Retail in India – Retail Location Strategy – Merchandising – Product –Merchandise Management – RetailSpace Management – RetailPricing – Retail Promotion Strategy – Relationship Marketing – Seminars and ProjectsUNIT IVCRM and to e-CRM and Various CRM Packages – The Concept of CRM – Strategic Imperatives – ConceptualFoundations of CRM – Building Customer Relationship – Economics of CRMUNIT VCRM in B2C Markets – CRM in B2B Market – Components of e-CRM – Product Offerings in the CRM Market Space – Contact Centers for CRM – The CRM Road Map – Operational Issues in Implementing CRM
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