INTERNATIONAL BUSINESS
SYLLABUS
UNIT I
The Globalisation of the world Economy, The Changing Nature of International Business, Differences in International Business
UNIT II
World business environment, Political Environment, Economic Environment, Legal Environment, The Determinants of Economic Development, States in Transition. Difference in Culture: Introduction, Social Structure, Religion, Language, Education, Culture and the Workplace, Cultural Change, Cross-Cultural Literacy, Culture and competitive Advantage, Risks in international business.
UNIT III
The Global Trade and Investment Environment, International trade theory: Introduction, An Overview of Trade Theory, Absolute Advantage, Comparative Advantage, Heckscher,
Ohlin Theory, The New Trade Theory, National Competitive Advantages, Porter's Diamond, The Revised Case for Free Trade, Development of the Multilateral Trading
System- WTO & development of World trade, Regional grouping of countries and its
impact.
UNIT IV
Foreign Direct Investment: Introduction, Foreign Direct Investment in the World Economy, Horizontal Foreign Direct Investment, Vertical Foreign Direct Investment, Benefits and
advantages to host and home countries. The Global Monetary System, The Foreign Exchange Market: Introduction, The Function of the Foreign Exchange Market.
UNIT V
Strategies of International Business, Strategy and the Firm, Profiting from Global Expansion, Pressure for Cost Reductions and Local Responsiveness, Strategic Choice. Mode of Entry and Strategic Alliances: Introduction, Entry Modes, Selecting and Entry Mode, Strategic Alliances, Making Alliances Work - International Marketing Operations. Exporting, importing and counter trade- introduction, Export and Import Finance- Export assistance