NEW PRODUCT DEVELOPMENT
SYLLABUS
UNIT I
New product developers – Users or manufacturers, Generation of Ideas for break throughs, Finding out what users want.
UNIT II
Improvement to existing products, Marketing Research process for Idea generation, Brain storming and Creativity training.
UNIT III
Advertisements to sustain New products, Finding solutions to consumer needs, word-ofmouth as critical aspect to sustainability of new products.
UNIT IV
Innovation communities, First movers, Laggards.
UNIT V
Demographic, Cultural, economic analysis for new product development