INTERNATIONAL TOURISM MANAGEMENT
SYLLABUS
UNIT I
Globalisation & tourism sector, Globalisation & the business world, the tourism industry, challenges, Factors affecting Global & regional tourist movements, Demand and origin, factors, destination & resource factors. Contemporary trends in international tourist movements.
UNIT II
The emergence of international hotels & tourisms. Historical aspects, development of chains, development abroad, airline connection-Political aspects of the international travel, tourism-Barriers to travel, tourism investment & business, regulations, international organisations dealing with barriers viz: WTO, IMF, IHA, need for government support of tourism, national tourism organizations, political stability, travel advisories, political risk, crisis management
UNIT III
International hotels-Balancing global & local perspectives-Operating in a multi-national environment–International rules & regulations-A brief study, Human resources & cultural diversity-Understanding cultural diversity, cultural perceptions, business protocol, cultural considerations in negotiations
UNIT IV
International tourism sales & marketing-Market research, developing an international marketing strategy, understanding various travel distribution systems viz GDS, product
positioning
UNIT V
Global competition & the future–Long-term tourism growth trends, tourism growth in major regions, transportation developments, technology & automation, Development issues,
tourism & the environment.