INTERNATIONAL MARKETING
SYLLABUS
UNIT I
International Marketing: Meaning, Nature and Importance; International Marketing, Orientation: E.P.R.G. – Approach: An overview of the International Marketing
Management Process; International Marketing Environment: International Market Segmentation and Positioning; Screening and Selection of Markets; International Market
Entry Strategies: Exporting, Licensing, Contract Manufacturing, Joint Venture M&A, Setting-up of Wholly Owned Subsidiaries Aboard, Strategic Alliances.
UNIT II
International Product and Pricing Strategies: Product Designing: Product Standardization vs. Adaptation; Managing Product Line, International Trade Product Life Cycle, New
Product Development; Pricing for International Markets: Factors Affecting International Price Determination; Price Quotations and Terms of Sale.
UNIT III
Managing International Distribution and Promotion: Distribution Channel Strategy – International Distribution Channels, their Roles and Functions; Selection and Management
of Overseas Agents; International Distribution Logistics; Planning for Trade Fairs and Exhibitions; International Promotion Mix – Advertising and other Modes of Communication.
UNIT IV
India's Foreign Trade Policy – Direction and Composition of India's Foreign Trade, Export – import policy of current year – Export Procedures and Documentation –
Export import procedures, Certificate related to Shipments, Documents related to Payment, Documents related to Inspection, Documents related to Excisable Goods
UNIT V
Emerging Trends in International Marketing: Regionalism vs Multilaterism; Trade Blocks; Important Grouping in the World; Legal Dimensions in International Marketing (Role of
WTO); Marketing Research for Identifying Opportunities in International Markets