INTERNATIONAL MARKETING
UNIT I
International Marketing: Meaning, Nature and Importance; International Marketing, Orientation: E.P.R.G. - Approach: An overview of the International Marketing
Management Process; International Marketing Environment. International Market Segmentation and Positioning; Screening and Selection of Markets; International Market
Entry Strategies: Exporting, licensing, Contract Manufacturing, Joint Venture M & A, Setting-up of Wholly Owned Subsidiaries Aboard, Strategic Alliances.
UNIT II
International Product and Pricing Strategies: Product Designing: Product Standardization Vs. Adaptation; Managing Product Line, International Trade Product Life Cycle, New
Product Development; Pricing for International Markets: Factors Affecting International Price Determination; Price Quotations and Terms of Sale.
UNIT III
Managing International Distribution and Promotion: Distribution Channel Strategy - International Distribution Channels, their Roles and Functions; Selection and Management
of Overseas Agents; International Distribution Logistics; Planning for Trade Fairs and Exhibitions; International Promotion Mix - Advertising and other Modes of Communication.
UNIT IV
India's Foreign Trade Policy -Direction and composition of India's foreign trade, export- import policy of current year -Export procedures and documentation -Export import
procedures, Certificate related to shipments, documents related to payment, documents related to inspection, documents related to excisable goods