EXECUTIVE COMMUNICATION
SYLLABUS
UNIT I
Communication - Meaning and significance for management - Types of communication - Media-Barriers to communication - Principles of effective communication.
UNIT II
Correspondence - Norms for Business letters - Letter for different kinds of situations -Personalized standard letters , enquiries , customers complaints , collection letters - sales
promotion letters.
UNIT III
Report writing - Structure of reports - long & short reports - formal & informal reports- writing research reports, technical reports - norms for including exhibits & appendices.
UNIT IV
Non-verbal communication - personal appearance, posture - body language - use of charts , diagrams & tables - audio visual aids for communication - Dyadic Communication:
face to face communication - telephonic conversation.
UNIT V
Conducting Meetings : Procedure - preparing Agenda , minutes and resolutions - conducting seminars and conferences:- Procedure of Regulating speech - evaluating oral presentation
- Group Discussion: Drafting speech.