ADVERTISING AND SALES PROMOTION
SYLLALBUS
UNIT I
Steps in Communication process, Factors in deciding promotion mix. Promotion Mix Tools
UNIT II
Meaning, Objectives, importance, classification of advertisement, Economic and social affects of advertising, Organization of Advertising Department, Advertising Agency
management, campaign planning, advertising budget.
UNIT III
Print, Radio, TV, Cinema outdoor and Other forms - advantages, Limitations, Availability, Media Rates, Media Planning and Scheduling.
UNIT IV
Advertising, Copywriting for print and Broadcast Media-Principles, Styles, Advertising visualization and Design production of Print, Broad and other Advertisements, Evaluation
of Advertising.
UNIT V
Sales Promotion: Objectives, Tools, planning, implementation and Control Consumer sales promotion-trade sales promotion - Evaluation of Sales Promotion