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Managerial Economics  

Objective: The objective of the paper is to acquaint the students with the economic
concepts and principles and to enable them to use them to address business problems in
a globalized economic environment.
Unit-I
Introduction to Managerial Economics: Managerial Economics: Meaning, Nature,
Scope & Relationship with other disciplines, Role of managerial economics in decision
Making, Opportunity Cost Principle, Production Possibility Curve, Incremental
Concept, Scarcity Concept.
Demand: Demand and its Determination: Demand function; Determinants of demand;
Demand elasticity – Price, Income and cross elasticity, Use of elasticity for analyzing
demand, Demand estimation. Demand forecasting, Demand forecasting of new
product.
Indifference Curve Analysis: Meaning, Assumptions, Properties, Consumer
Equilibrium, Importance of Indifference Analysis, Limitations of Indifference Theory.
Unit-II
Production Function : Production function Meaning, Concept of productivity and
technology, Short Run and long run production function, Isoquants; Least cost
combination of inputs, Producer’s equilibrium; Returns to scale; Estimation of
production function. Theory of Cost: Cost Concepts and Determinants of cost, short
run and long run cost theory, Modern Theory of Cost, Relationship between cost and
production function. Revenue Curve: Concept of Revenue, Different Types of
Revenues, concept and shapes of Total Revenue ,Average revenue and marginal
revenue, Relationship between Total Revenue ,Average revenue and marginal revenue,
Elasticity of Demand and Revenue relation.
Unit-III
Market Structure: Market Structure: Meaning, Assumptions and Equilibrium of
Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly: Price and
output determination under collusive oligopoly, Price and output determination under
non-collusive oligopoly, Price leadership model. Supply: Introduction to supply and
supply curves. Pricing: Pricing practices; Commodity Pricing: Economics of
advertisement costs; Types of pricing practices. Factor Pricing: Demand and supply of
factors of production; Collective bargaining, Concept of rent, profit, interest- Rate of
return and interest rates; Real vs. Nominal interest rates. Basic capital theory–Interest
rate and return on capital, Measurement of profit.
Unit-IV
Product market: Saving and Investment function, Consumption function, Aggregate
supply and Aggregate demand, Investment multiplier, Foreign trade and budget
multiplier. Money market: Motive for holding money; Liquidity preference, Money
demand, Money market equilibrium. IS-LM Analysis: Derivation of nominal IS-LM
and equilibrium. National Income: Conceptual Framework, Measures of National
Income, Methods of Measurement, Limitations of National Income. Consumption
Function: Meaning, and Nature, Determinants and Measures to Raise Propensity to
Consume. Keynes Psychological Law of Consumption - Meaning, Properties and