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Entrepreneurship Development and Project Management

Course Objective: To provide a comprehensive understanding of the concept of an
Entrepreneur and intricacies involved in managing entrepreneurial projects. The prime aim is to
imbibe the necessary entrepreneurial competencies among students and motivate them choose
Entrepreneurship as a feasible and desirable career option.
Unit I
Introduction to Entrepreneur: Concept, Characteristics, functions of an entrepreneur,
Entrepreneur Vs Manager, Types of entrepreneur, Entrepreneurial Mind Set, Key attributes of
an entrepreneur, desirable and acquirable traits and behaviours, Readiness of the entrepreneur:
Right age, right time and right conditions, Myths and Realities of entrepreneurship.
Entrepreneurship and Intrapreneurship: Similarities and variance, Developing
Corporate Entrepreneurship.
Women entrepreneurs:-Meaning, role, problems for women entrepreneurs, Rural
entrepreneurship, social entrepreneurship, Entrepreneurship Development,
Entrepreneurial support systems and role of government in Entrepreneurship
Development..
Unit II
Entrepreneurial Motivation: Concept and Theories, Entrepreneurial Strategy:
Generating and Exploiting New Entry Opportunities, Generation of new Entry
Opportunity, entry Strategy, Risk reduction strategies for New Entry Exploitation
Creativity and Business Idea Generation: Concept of creativity, ideas from trend
analysis, sources of new ideas, Methods of generating new ideas, Creative problem
solving, creativity and entrepreneurship. Entrepreneurial Innovation: Concept and
types, Opportunity Recognition and opportunity assessment plan, product planning
and development process..
Unit III
Protecting Ideas and Legal issues for the entrepreneur. Concept of IPR, Patents,
Trademarks, Copyrights, Licensing, Product Safety, Other Legal Issues in Setting Up
An Organisation. Business Plan Creating and Starting the Venture: Concept of
Business Plan, Scope and Value, Writing the business plan, Using and implementing
business plan. Succession Planning and Strategies for Harvesting and Ending
Venture: Exit Strategy , succession of Business, Selling off, bankruptcy
Reasons of failure of business plan, Reasons for the failure of entrepreneurial
ventures.
Unit IV
Project Management: Concept, facets and Key Issues of project management.
Generation and screening of project ideas, Project Analysis: Market and demand
analysis, Technical analysis, Financial estimates and projection, Project Selection:
Investment criteria, Risk analysis, Social Cost Benefit analysis.
Project Financing: Financing of projects, Concept of Venture Capital in detail,
Difference between Venture Capital and Private Equity. Project Implementation:
Project planning and control, Network techniques for project management: PERT and
CPM Models, Project Review: Post Audit and Administrative Aspects.