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BUSINESS ENVIRONEMENT AND INDIAN ECONOMY  

Objective: This course systematically explores the external environment in which
businesses operate – legal & regulatory, macroeconomic, cultural, political,
technological and natural. Additionally, the course will examine the critical
opportunities and threats that arise from an analysis of external business conditions.
Students will apply scenario planning to a selected industry and synthesize trends in the
external environment in the presence of risk and uncertainty.
UNIT I
Business Environment: Meaning, Types: Internal Environment; External
Environment; Micro and Macro Environment, Components of Business Environment.
Political Environment: Three political institutions: Legislature, Executive and
Judiciary, Fundamental rights, Directive Principles, Rationale and extent of state
intervention.
Economic Environment: Concept, features of various economic systems, New
Industrial policy and industrial licensing, new economic policies, aspects of economic
reforms and their effects on business and emerging economies. Effect of recession on
Business and remedies for that, Economic Planning in India: Objectives, Strategies and
Evaluation of current five year plan, Monetary and Fiscal Policy.
UNIT II
Legal Environment: Company Regulatory Legislations in India, FEMA, EXIM
policy, Competition Law, Right to Information Act 2005.
Public Sector in India: Concepts, Philosophy and Objectives, Performance, Problems
and Constraints. Disinvestment and Privatisation, Joint sector and Cooperative sector in
India, Deficit Financing and its implications for the Indian Economy; Analysis of
current year Annual Budget.
Consumerism: Role of Consumer Groups with Special Reference to India; Consumer
Protection Act, 1986 with Latest Amendments.
Ecological Environment: Concepts of Green Management, Global Warming, Carbon
Foot Printing, The Environment Protection Act 1986.
UNIT III
Technological Environment: Impact of Technology on Business, Technological
Policy, Intellectual Property Rights, Import of Technology, Appropriate Technology,
Problems in Technology Transfer.
International Environment: Emergence of Globalisation, Control of Foreign Direct
Investment, Benefits and Problems from MNCs. WTO, its role and functions,
Implications for India. Trading Blocks, Foreign Trade: SEZ (Special Economic Zones),
EPZ (Export processing zone), EOU (Export Oriented Units), Dumping and AntiDumping measures.
Introduction to Indian Economy: Colonialism and Development of Indian Economy,
Framework of Indian Economy, Demographic Features and Indicators of Economic
Growth and Development, Rural-Urban Migration and issues related to Urbanization,
Poverty debate and Inequality, Nature, Policy and Implications.
I.K.G. Punjab Technical University
MBA Batch 2018 onwards
Unit IV
Unemployment-Nature, Central and State Government’s policies, policy implications,
Employment trends in Organized and Unorganized Sector
Development Strategies in India: Agricultural- Pricing, Marketing and Financing of
Primary Sector, Changing structure of India’s Foreign Trade. The Economic Policy and
Infrastructure Development: Energy and Transport, Social Infrastructure- Education,
Health and Gender related issues, Social Inclusion, Issues and policies in Financing
Infrastructure Develop