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BUSINESS COMMUNICATION FOR MANAGERIAL EFFECTIVENESS

Objective: This course presents communication as integral to management and as a
critical component for success in the workplace. The students will develop a foundation
for designing effective messages, both written and oral, from concept to delivery. They
will use various communication models to identify objectives, analyze audiences,
choose information, and create the most effective arrangement and channel for that
message. Particularly, the course emphasizes elements of persuasive communication:
how to design messages for diverse and possibly resistant audiences and how to present
that information in a credible and convincing way.
Specifically, students will practice drafting and editing clear, precise, and
readable written business documents as well as learn to design documents to make
information easily accessible to a busy, executive-level reader. In addition, they will
develop and deliver an individual presentation, using appropriate and effective visual
support, in which they will present a persuasive argument that demonstrates relevance
and benefits to an audience at different levels of expertise or interest and will learn and
practice group communication.
UNIT - 1
Understanding the Foundations of Business Communication: Business Communication
concept, Communication Models, Communication Process, Characteristics of effective
business communication, Barriers in communication environment, Communication and
Ethics, Cross Cultural Communication;
Guidelines for successful collaborative writing, Social networking technologies in
business communication, Importance of listening, business etiquette & nonverbal
Communication
UNIT - II
The Three-Step Writing Process: Importance of analyzing the situation before writing a
message, Information-gathering options, Information organization, Writing Business
Communication: Adapting to your audience, Crafting brief messages, Crafting
messages for electronic media, Writing routine and positive messages, Writing negative
messages; Planning, Writing, and Completing Reports and Proposal and Emails.
UNIT – III
Designing and Delivering Oral and Online Presentations: Developing oral and online
presentations, Enhancing presentations with slides and other visual aids, Just-A-Minute
Presentation, Individual/Group Presentations, Feedback and overcoming Glossophobia,
Group discussion.
UNIT - IV
Writing Employment Messages and Interviewing for Jobs: Employment strategy,
Planning, writing and completing your resume, Applying and Interviewing for
Employment: Understanding, preparing and follow-up, Role Play and Simulation
games – Employer - employee and Interviewer – interviewee relationship.