Marketing Management SOLVED PAPERS AND GUESS
Product Details: Marketing Management SOLVED PAPERS AND GUESS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2016-17
RATING OF BOOK: EXCELLENT
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ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other ignou book solutions now mehta solutions brings top solutions for PERIYAR UNIVERSITY . this Marketing Management contains previous year solved papers plus faculty important questions and answers specially for PERIYAR UNIVERSITY .questions and answers are specially design specially for PERIYAR UNIVERSITY students .
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Unit I: Introduction – Meaning – Significance – Core Concepts of Marketing – Environmental Scanning – Marketing Functions – Marketing Interface with other functional areas – Marketing in the Globalized Environment.
Unit II: Market Segmentation – Meaning, Need, Importance, Bases of Segmentation, Process – Segment/Target Marketing, Market Positioning – Competitive strategies – Consumer Behavior – Influencing factors – Buying motives and process – Building Customer Satisfaction – Types of Consumers.
Unit III: Product Management – Levels, Types of Product. Product Line Mix, Product Differentiation, Positioning, Repositioning –Branding – Packaging – Labeling - Product Life Cycle – New Product Development Process – Pricing Decisions – Objectives – Pricing Strategies.
Unit IV: Channel Management –Levels – Types – Selection - Functions, Roles & Responsibilities, Channel Supporting strategies- Modern methods of Distribution - MLM – Promotion Management, Promotion Mix – Personal Selling, Sales Promotions, Advertising and Publicity – Features of good Promotional Mix.
Unit V: Advertising objectives – Advertising process – Budget appropriation – Measuring advertisement effectiveness – Advertising agency and its functions – Organization structure of a typical advertising agency.