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MARKETING MANAGEMENT (Code: MBA-5205)

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MARKETING MANAGEMENT MARKETING MANAGEMENT
 

MARKETING MANAGEMENT SOLVED PAPERS AND GUESS 

 

Product Details:  MARKETING MANAGEMENT  SOLVED PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2016-17

 

        RATING OF BOOK: EXCELLENT

Retail management


ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other ignou book solutions now mehta solutions brings top solutions for PONDICHERRY UNIVERSITY . this MARKETING MANAGEMENT   contains previous year solved papers plus faculty important questions and answers specially for PERIYAR UNIVERSITY .questions and answers are specially design specially for PERIYAR UNIVERSITY students .

 

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Unit I Understanding marketing and the marketing
process The importance and scope of marketing Evolution of marketing: From transaction-based to relationship marketing Fundamental marketing concepts Marketing and customer value The marketing environment (macro and micro), ethics and social responsibility Marketing management process


Unit II Marketing planning, information and strategy Strategic planning and the marketing process; Developing marketing plans Marketing research and Decision support systems Understanding consumer behaviour marketing implications Market Segmentation, Targeting and Positioning Competitive strategies


Unit III Developing the marketing mix: Product and Price Product classifications, Product Mix Product management decisions, Product Life Cycle strategies New Product Development Pricing considerations and approaches (cost-based, buyerbased and competition-based), pricing strategies


Unit IV Developing the marketing mix: Place and Promotion Distribution channels and physical distribution channel design decisions, channel management decisions Retailing and wholesaling Retail classification, retailer marketing decisions, wholesaler marketing decisions Integrated marketing communication and promotion strategy, Promotion mix


Unit V Marketing applied Introduction to and the basic concepts of Industrial marketing, Services marketing, Rural marketing, International marketing, marketing for non-profit organizations, marketing in a connected world

Old price: 310.00 Rs
Price: 310.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
Quantity: 
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