D304 SOLVED PAPERS AND GUESS
Product Details: BHARATI VIDYAPEETH D304 SOLVED PAPERS AND GUESS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2017-18
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other BHARATI VIDYAPEETH book solutions now mehta solutions brings top solutions for BHARATI VIDYAPEETH. this D304 book contains previous year important solved papers plus faculty important questions and answers specially for BHARATI VIDYAPEETH .questions and answers are specially design specially for BHARATI VIDYAPEETH students .
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ELECTIVE I - CONSUMER BEHAVIOUR
Code: D304 (MKT)
Course Contents:
1. Consumer Behaviour: Introduction – Economics Marketing & Social Concepts – Consumer Powers. CB Models – Consumer Decision Making Process Models – Types of Consumer, Product & Services.
2. Determinants / Factors Influencing Consumer Behaviour – Needs, Motivation, Involvement, Perception, CB & Personality, Self Concept, Leaning, Memory, Attitude, Culture, Demographics & Social Class – Family & Reference Groups – Cross Cultural Marketing.
3. Consumer Satisfaction: Concept, Consumer Delight – Consumer Surprise – Consumer & After Sales Services – Consumer Buying Motives & Psychology.
4. Diffusion of Innovations: Diffusion Process, Individual differences in innovativeness –Brand Loyalty.
5. Industrial Buying Behaviour: Participants in Industrial Marketing – Stages of Industrial Buying Process – Reseller Market – Government & Marketing.
6. Consumer Movement: History & Scope, Consumer Welfare concept. Consumer Protection: Education Methods. Global Consumer: New dimensions – problems and prospects of understanding the behaviour of global customer.
