D201 SOLVED PAPERS AND GUESS
Product Details: BHARATI VIDYAPEETH D201 SOLVED PAPERS AND GUESS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2017-18
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other BHARATI VIDYAPEETH book solutions now mehta solutions brings top solutions for BHARATI VIDYAPEETH. this D201 book contains previous year important solved papers plus faculty important questions and answers specially for BHARATI VIDYAPEETH .questions and answers are specially design specially for BHARATI VIDYAPEETH students .
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Marketing Management
Code: D201
Semester: II
Objectives: To enhance management students knowledge as regards to basics of marketing and know
the applications of marketing skills required.
Course Contents:
Topic 1: Marketing Basics
Evolution of Marketing-basic concept of marketing-marketing v/s selling concept-characteristics of modern market trends-approaches under the study of marketing-changing Government Policies.
Topic 2: Market Segmentation, Market Targeting & Positioning (STP)
Concept of Market Segmentation-nature & scope, bases with reference to consumer market v/s industrial market-product positioning strategies, market segmentation for manufacturing and service sector
Topic 3: Marketing Information System
Key elements-concept of marketing research-its nature and scope-marketing research process-report writing-format-questionnaire technique.
Topic 4: Marketing Planning Mechanism & Control
Concept of Marketing plan-components & process-BCG Matrix, Ansoff Matrix as marketing planning models-marketing control-meaning-marketing audit.
Topic 5: Marketing Strategies
Competitive Marketing Strategies- U.S.P. Strategies- Strategic Marketing v/s marketing strategiesstrategy formulation process.
Topic 6: Marketing Mix
Brief Introduction of 7 P’s of Marketing-Product Mix-Its variables-price mix-concept &skimming v/s penetration pricing- promotion mix: its elements-distribution mix-logistics in marketing-introduction to service marketing – marketing mix for manufacturing and service sector.
