RETAIL MANAGEMENT

Retailing : Introduction to Retailing, Meaning, definition and features of retailing, functional activities of retailing, Retail Market, Global Retail Market, Development of retail in India, Challenges, Supply Chain & Logistic
.
Classification of Retailers : Retail Models & theories of retail development, Environmental Theory, Conflict Theory, Retail Life Cycle, Business Models, Factors influencing retail shopper, pricing policy, size of outlet and customer contact.

Retailing Strategies : Introduction, Strategic Plan & Analysis, Retail Value Chain, Franchising/ Licensing advantages & disadvantages. Franchising in India, Retail Store Location, Meaning of location, level of location decision and factor affecting the choice of market area or store location.

Store Design and Layout : Meaning of design and layout, exterior and interior design decision, importance of store layout, factors to be considered while designing the layout. Merchandise Management : Introduction, evolution, Role & Responsibilities, Merchandise planning, process and its implementation, forecasting, The Merchandise Mix, Overview of evaluating Merchandise performance.

Human Resource Management for Retailing : A brief discussion of HRM functions for retail store Retail Communication and Promotion : Retail marketing mix, Methods of communicating with the customers, Advertising, Design of Shop windows, Sales Promotion methods of sales promotion, Role of Lighting and fixtures, Retail Logistics, need for supply chain management.

Customer Relationship Management : Meaning and importance of customer relationship Management, Customer Relationship Management programmes.