IBO-02 : INTERNATIONAL MARKETING MANAGEMENT December, 2015

Time : 3 hours Maximum Marks : 100 Weightage : 70%

Note : Attempt both Part-A and Part-S.

 PART - A 1. Write short notes on any two of the following

(a) Negative Publicity

 (b) Strategic Alliance

 (c) Counter-trade

(d) General Agreement on Trade in Services (GATS)

2. Distinguish between any two of the following :

 (a) Product Standardization and Adaptation.

 (b) Local Brands and Global Brands.

 (c) Contract Manufacturing and Assembly.

 (d) Random Sampling and Systematic Sampling.

PART – B

 Attempt any four of the following questions :

 3. Discuss the important social, ethical and environmental issues in international business. How some of these issues are used as business barriers against developing nations ?

4. Discuss the methods used in collecting primary 20 data while conducting a Market Research Study.

5. (a) Distinguish between Marginal cost pricing

 (b) Discuss the main elements of price structure and Cost plus pricing. 10 for export.

6. (a) Discuss the key issues in International 10 Marketing Communication.

 (b) State the main problems faced by an 10 exporter in international marketing communication.

7. "It is advisable for a small exporter to do export business with the help of an overseas agent". Comment and explain the following :

(a) Advantages offered by an overseas agent to the exporter.

(b) Steps involved in identifying an agent.

 (c) Motivating the agent to give his best performance.

 8. Explain major objectives of branding and discuss the various branding strategies used by firms. Illustrate your answer with examples.

9. Describe the phases of international product life 20 cycle. How does it help to the planning of the product ?