TUTOR MARKED ASSIGNMENT (TMA)

Attempt all the questions

1) A) Distinguish between the following:

i) Multinational Marketing and Global Marketing

ii) International Marketing Information System and International Marketing Research

B) Write short notes on the following:

i) Impact of developments in Information Technology on International Marketing

ii) Standardization of International Advertising

2) Explain the steps involved in the international market process.

3) An Indian auto-ancillary company decided to enter into international markets with full-pledged

investment in production and marketing. Discuss various modes of entry available for the

company, and critically evaluate in which situation each of them is suitable.

4) Explain the various stages in the international product life cycle. Discuss life cycle stretching

strategies.

5) Compare and contrast the different approaches to budgeting for international advertising..