ASSIGNMENT

Course Code    :  MS - 65

Course Title    :   Marketing of Services

Assignment Code  :  MS-65 /TMA/SEM - I/2019

Coverage    :  All Blocks

Note: Attempt all the  questions and submit this assignment on or before  30

Th April, 2019  to  the coordinator of your study centre.

1.  Give examples of services that are high in credence qualities. How do high credence qualities affect consumer behaviour for these services?

2.  Discuss the importance of physical evidence in the context of airline industry.

3.  As a manager of a full service restaurant, what strategies would you use to overcome demand and supply challenges?

4.  Study  ‘Activity  4’  given  in  section  10.5  of  Unit  10,  Block-3  of  your  course  material  and prepare your plan of action for the same.

5.  ‘Pricing  strategy  includes  much  more  than  determining  what  to  charge’?  Examine  the statement with regards to pricing of services, giving suitable examples.

6.  Assume  you  are  the  marketing  manager  of  a  company marketing  consumer  durables  like refrigerators, washing machines etc. What product support services would you provide to the customers to have a competitive advantage?