ASSIGNMENT

Course Code    :  MS - 64

Course Title    :   International Marketing

Assignment Code  :  MS-64 /TMA/SEM - I/2019

Coverage    :  All Blocks

Note: Attempt all the  questions and submit this assignment on or before  30

Th April, 2019  to  the coordinator of your study centre.

1.  A  garment  manufacturer  presently  operating  in  domestic  market  only  wants  to  go international. Advise the organization  regarding various options available to reach foreign markets.

2.  What  do  you  understand  by  the  term  ‘Political  Risk’?  Explain  the  strategies  available  to international marketers for managing political risks in the post-investment period.

3.  Explain the contents and significance of the following documents.

(a)  Bill of lading

(b)  Letter of credit

4.  Why do  you think a company should or should not market the same product in the same way around the world? Discuss giving suitable examples.

5.  Explain the scope of international marketing research. How does internet affect international marketing research?

6.  What is the effect of ‘terms of delivery’ on the price to be quoted by an exporter? Explain giving an example.