MS-63 SOLVED ASSIGNMENT HELP 2019
Product Details: MS-63 SOLVED ASSIGNMENT HELP
Product Name: Product Management
Format: PDF OR WORD FILE by email attachment same day
Pub. Date: NEW EDITION Current assignment
Edition Description: 2019
Rating : GRADE A QUALITY DIFFERENT ASSIGNMENT TO DIFFERENT USER
ASSIGNMENT
Course Code : MS - 63
Course Title : Product Management
Assignment Code : MS-63 /TMA/SEM - I/2019
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 30
Th April, 2019 to the coordinator of your study centre.
1. Distinguish between convenience, shopping and speciality goods giving suitable examples.
2. Taking the example of ready to eat snacks, explain how you can generate new product ideas using:
(a) Attribute analysis
(b) Focus groups
3. Discuss the various functions performed by packaging in marketing of consumer goods giving suitable examples.
4. Taking the example of any product of your choice, explain how a company’s marketing mix strategies may vary depending on different stages of its product life cycle.
5. What do you understand by the term ‘product positioning’? Explain the alternative basis of positioning that you can apply for cooking oil.
6. What are the objectives of test marketing? How would you go about test marketing a new breakfast cereal?
