ASSIGNMENT
Course Code : MS-612
Course Title : Retail Management
Assignment Code : MS-612/TMA/SEM-II/2019
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment to the coordinator of your study
center on or before 31st October, 2019.
1. (a) What is retailing? Discuss the evolution of Indian retailing, its importance and growth
areas citing suitable examples.
(b) What is a retail format? Classify retail formats with suitable examples. What constitute a
chain store? List out and discuss the reasons for chain stores growing exponentially in the Indian
context.
2(a) Who is a retail customer? Discuss with an example the major activities a retailer undertakes
in order to cater to the end customer. What are the elements of strategic planning process and
explain their significance.
(b) Explain with an example why Locational decisions are of strategic importance which
determine the success of a retail business? Propose suitable locational decisions for the
following:
(i) Chain of multispecialty hospitals
(ii) Mopeds (50CC) vehicles
3(a) Distinguish retail mix with marketing mix. What are the key considerations that a retailer
should take into account while devising a retail mix strategy. Explain with an example.
(b) What is atmospherics in retail business? Discuss the key components of retail atmospherics
and its role in retail strategy with an example of your choice.
4(a) Describe sourcing as a critical function of retail business. What are the steps involved in
sourcing process? Explain with two examples of your choice where sourcing function has largely
contributed to the success of the business.
(b) Discuss the major legal and security issues which has a direct impact on the retail business