ASSIGNMENT

Course Code : MS-611
Course Title : Rural Marketing
Assignment Code : MS-611/TMA/SEM-II/2019
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment to the coordinator of your study
center on or before 31st October, 2019.
1. Identify elements of rural environment that affect the marketing decisions for the rural
markets. Give examples of each environmental factor and their likely impact on the
marketing mix of a product.
2. Explain the buyer behavior process in the context of rural markets with respect to
purchase of a tractor.
3. What is promotional pricing? With the help of suitable examples explain the different
promotional pricing methods adopted in rural markets.
4. Discuss the specific packaging adaptations that are required to be made when consumer
products are specifically targeted at the rural markets.
5. Differentiate between urban and rural market research. Suggest some possible areas
where rural marketing research would find increasing application in India.
6. Having identified the rural market potential, your company is planning to promote its
economy range of hair care products such as shampoo, hair color, hair oil etc. in rural
markets. What media mix would you suggest to the company and why?