ASSIGNMENT

Course Code    :  MS - 61

Course Title    :   Consumer Behaviour

Assignment Code  :  MS-61 /TMA/SEM - I/2019

Coverage    :  All Blocks

Note: Attempt all the  questions and submit this assignment on or before  30

Th April, 2019 to  the coordinator of your study centre.

1.  What  do  you  understand  by  the  term  ‘consumer  behaviour’?  Discuss  the  applications  of consumer behavior in marketing.

2.  What is organisational buying behavior? Discuss the characteristics of organizational buying that distinguish it from individual buying.

3.  What is meant by consumer perception? Discuss the stages of perception with the help of suitable examples.

4.  What is a reference group? Name two reference groups that are important to you. In what ways do they influence you in your purchasing behaviour?

5.  How do family life cycle stages affect the consumption patterns? Give its implications for the marketer of domestic holiday packages.

6.  As  a  retailer  of  readymade  garments  propose  how  you  would  use  lifestyle  approach  to succeed in your venture.