BUSINESS ENVIRONMENT
Product Details: BUSINESS ENVIRONMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2019-20
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
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IK Gujral Punjab Technical University
BBA Batch 2018 onwards
BBA202-18 BUSINESS ENVIRONMENT
OBJECTIVES AND LEARNING OUTCOMES OF THE PAPER:
The objective of this paper is to expose the students to the effect of various
environmental factors on business operation and also to familiarize them with the
techniques available for scanning and monitoring the environment. It also aims at
providing some basic knowledge about global environment pertaining to business.
Unit I
Introduction to Business Environment: Nature and Significance Business
Environment. Components of Business Environment, Environment Scanning
Techniques. Economic Environment of Business:Economic Systems. Economic
Planning in India, Brief idea of Industrial Policy, Fiscal policy, Monetary policy and
EXIM policy.
Unit II
Political and Legal Environment of Business: Three political institutions:
Legislature, Executive and Judiciary. Foreign Exchange Management Act (FEMA),
Consumer Protection Act. Introduction to Liberalization,Privatization and
Globalization: Factors facilitating and impeding globalization in India.
Unit III
Socio- Cultural Environment: Critical elements of socio-cultural Environment. Social
responsibility of business.Business Ethics and Corporate Social Responsibility. Public
Sector-Changing Role of Public Sector - Relevance of public sector – Public Sector
reforms. Regulatory framework with reference to Banking and Security Market.
Technological Environment.
Unit IV
International Business Environment: Multinational Corporations-Benefits and
Problems. Mergers and acquisitions - reasons - trends - Advantages and
Disadvantages.WTO ,Consequences of WTO for India.IMF.Regional Groupings.
