TUTOR MARKED ASSIGNMENT
Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO – 02/TMA/2018-19
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.
1) A) Distinguish between the following:
i) International Marketing and Multinational Marketing
ii) Probability Sampling and Non-probability Sampling
(2x5)
B) Write short notes on the following:
iii) EPRG Orientation
iv) International Promotion Mix
(2x5)
2) Explain the various steps involved in the international market selection.
(20)
3) Differentiate between product standardization and adaption in the internal marketing. Evaluate
the various factors of standardization and adaptation, and suggest the conditions under which
each of them is applicable.
(5+15)
4) “Compared with products, marketing of services posses distinctive challenges to international
marketers”. Explain why it is so. Enumerate the barriers to international marketing of services.
(8+12)
5) Explain the key decisions in international marketing communications.