Please note: All products sold on mbanotesindia.com  are brand new and 100% genuine

• Case studies solved 
• New addition fully solved
  
•  last 5 years solved papers with current year
  

  PH: 09871409765 , 09899296811 FOR ANY problem

SERVICE  MARKETING AND  PUBLIC  RELATIONS  IN THE AVIATION  INDUSTRY

SYLLABUS

UNIT  I

Services  Marketing  –  Meaning  –  Nature  of  Services  – Types  and  Importance  –  Relationship  Marketing  –

Mission, Strategy, Elements of Design, Marketing Plan Market Segmentation – Marketing Mix Decisions –

Unique Features of Developing, Pricing, Promoting and Distributing Services.

UNIT  II

Marketing of Hospitality – Perspective of Tourism, Hotel and Travel Services – Airlines, Railway, Passenger

and Goods Transport – Leisure Services. Positioning and Differentiations Strategies, Quality of Service Industries

-Achievement and Maintenance, Customer Support Service.

UNIT  III

Public Relations – An essential in Aviation – Issues in PR: Airport Operators, Air Operators, Security Requisites

of a Good PR professional – Challenges: Accessibility, Integrity of Information and Neutrality Handling the

media – Types and Role of Media Handling – Do’s and Don’ts in Media Handling – Preparation for Elective

Media Handling – Electronic Media

UNIT IV

Public Relations and Crisis Management at Airports – Crisis at an Airport – Preparing for a Crisis – Managing

the Crisis – PR: The Role during Crisis – Four Steps Public Relations Process, Defining PR Problems, Planning

And Programming, Taking Action And Communicating.

UNIT V

Strategies  for  a  successful  PR  personnel  –  Successful  PR  of  an  Organization:  Strategy  – Alternatives  and

Choices in Communication – PR Planning and Prioritization, Evaluating The Program, Elements of Public

Relations, Human Relations, Empathy, Persuasion, Dialogue, Objectives Of Public Relations